IBM and Raw Seafoods has announced a new collaboration connecting global sourcing partners, retailers, and restauranteurs who will begin using IBM Food Trust platform to enhance seafood traceability.
Built on the IBM Blockchain Platform, the initiative will start by digitizing the supply chain for scallops sourced from the Atlantic Sea Scallop Fishery.
A fleet of scallopers owned by Captain Danny Eilertsen of New Bedford, has already begun uploading data about their catch onto the platform, enabling distributors and retailers to identify exactly when and where a given lot of scallops was harvested.
The platform will also track when the boat landed portside, and when each scallop lot was hand-graded, selected, packed and shipped to its final destination.
This information, as well as images and video, is uploaded via satellite while still offshore.
Once it is uploaded, this information is then available to permissioned parties, including distributors, suppliers, retailers and their customers at point of sale.
The technology will address a number of problems that many in the industry believe explain why between 80% and 90% of Americans eat less than the recommended allotment of seafood. From widespread seafood fraud and mislabeling to the simple fact that roughly 80% of the seafood in the US is imported, few consumers know where their seafood actually comes from.
From a sustainability standpoint, the data gathered and stored on blockchain can help fishing boats source more strategically, providing boat owners a direct connection to the “last mile” in the distribution channels. Blockchain provides an immutable record of provenance, building confidence in the quality and freshness of the catch.
“We are always actively engaged in helping our suppliers, retailers and restaurants deliver a product that’s well above the industry standard for quality and freshness,” says Daniel McQuade, Raw Seafoods vice-president of marketing. “With IBM Food Trust, we found the perfect tool for establishing a direct link between the consumer and the captain of the boat that caught their fish, empowering shoppers and diners to demand more from their food supply chain.”
“IBM Food Trust has helped some of the world’s most respected food brands and grocers improve consumer trust, address inefficiencies, and promote supply chain integrity,” says Rajendra Rao, GM of IBM Food Trust. “Traditionally, tracing the origin of a given food product could take days, if it was possible at all, especially for wild caught sea scallops.
“By reducing that time frame to a matter of seconds, we’re able to solve three of the core consumer concerns that deter them from enjoying seafood: safety, sustainability and authenticity.”
Nearly 30 years ago, overfishing nearly drove the scallop industry to the breaking point. In subsequent years, new technologies and improved management helped the industry rebound to catch sizes of more than 50-million pounds annually, enough to make the Port of New Bedford, MA, the most valuable fishing port in the US for 18 consecutive years as of 2017.
The US Atlantic sea scallop fishery has been independently certified as sustainable by the MSC Fisheries Standard and Raw Seafoods aligns with the MSC Chain of Custody Standard that promotes sustainable wild fish stocks.
With immutable, geo-specific data shared through IBM Food Trust, fishing boats can now plan catches more strategically to meet demand.