Enterprise expectations of managed service providers (SPs), along with their ecosystem of public cloud provider partners, is shifting and will drive fundamental changes in both how buyers consume cloud services and providers position their business models in meeting customer needs for these services.
This is according to IDC’s Managed CloudView 2019, a global primary research-based study sampling 1 500 buyers and nonbuyers of managed cloud services.
“Enterprises continue to see tremendous value in utilising managed SPs for managed cloud services to support transformation to cloud and provide multicloud management capabilities that helps to orchestrate and manage across a broad array of hyperscalers and SaaS provider partners, the full range of cloud options (private, public, hybrid), and across the lifecycle of services, while supporting new innovations, critical business processes and industry requirements,” says David Tapper, vice-president: outsourcing and managed cloud services at IDC.
“However, a combination of changing customer perceptions and expectations, technological innovation, and pressures emerging from coopetition between managed SPs and their ecosystem partners of hyperscalers appear to be creating a tipping point for which managed SPs need to clearly assess their market position and what their long-term roles will be in optimising their opportunities for managed cloud services.”
Key findings from IDC’s worldwide Managed CloudView 2019 study include the following:
* Changing buyer view in roles of managed SPs and hyperscalers. Enterprise expectations of managed SPs and hyperscaler partners (public cloud providers) are changing with a view of managed SPs as meeting transformation, strategy, and multicloud requirements and public cloud providers as becoming more “strategic” partners meeting critical cloud service needs (for example, easy to integrate, availability, rapid provisioning of applications etc).
* Shift in sourcing strategies toward public cloud providers. Firms expect that they will look to increase the number of public cloud providers they use in the future while 68% of firms worldwide will consolidate their portfolio of managed SPs.
* Need to support innovation using PaaS capabilities. Enterprises indicate significant use of managed SPs to support innovative capabilities involving development of cloud-native applications and use of open source and containers with PaaS (platform as a service) reaching upwards of 50% of enterprise application portfolios by 2024.
* Premiums for certified use of public clouds. Nearly all enterprises indicate willingness to pay a premium for using managed cloud services for public clouds that are certified by the public cloud provider, with 32% of firms willing to pay a premium from 21% to 40% and 28% from 41% to 60%.
* Preference for cloud business model in provisioning managed cloud services. Firms expect managed SPs to utilise the business model of public cloud/SaaS providers with 82% indicating a need for managed SPs to own their own cloud platform to be successful and 94% indicating that managed SPs need to offer SaaS capabilities.