Enterprise customers are accelerating their cloud transformation initiatives.

According to Veritas Technologies, over the past year alone, there has been a four-fold increase in the amount of data moving from on-premises environments to the two leading public clouds.

This is in addition to a dramatic increase in the number of NetBackup workloads that have moved to the cloud in that same time frame.

The cloud as an enabler of modern digital business is a primary driver of this acceleration. As dependence on the cloud increases, it requires organisations to employ data management strategies that are robust, yet flexible enough to aid their transformation, while mitigating risks.

This has become abundantly clear in a world of evolving data regulations, ransomware, and virtually zero tolerance for downtime.

The company’s latest Truth in Cloud Report on the challenges of cloud data management, reiterate the industry’s shift toward cloud.

The research found 47% of respondents characterise their company’s current infrastructure state as an even split between the public cloud and the data centre.

However, more than 70% indicate their desired end-state is to run most or all of their applications on public cloud infrastructure.

Respondents are moving quickly to make this happen for non-production systems and development/test environments, as well as mission-critical production systems. The increasingly distributed nature of IT systems is likely one major reason many companies are also increasing their investment in the technology used to protect and secure them.

Nearly 70% have allocated budget to purchase new solutions to address cloud data protection in the next 12 months, and a majority expect their budget for backup and recovery to increase substantially over the next three years.

However, where respondents had responsibility over both on-premises and cloud-based workloads, almost half would rather do so with a single backup solution.

“Our customers are overwhelmingly choosing the cloud for new workloads and advanced deployments,” says Deepak Mohan, executive vice-president: enterprise data protection and compliance at Veritas. “Today, many organisations benefit from disaster recovery orchestration, cloud data protection, and hybrid on-premises and cloud environments.

“Our integrated Enterprise Data Services Platform makes it easy to extend enterprise-grade protection from on-premises to the cloud and ensure data is always available, compliant, and secure.”

While organisations are choosing the cloud for a variety of deployments, three use cases demonstrate the most common cloud strategies being employed by Veritas customers today:

* Cloud as a storage target – The first foray into cloud adoption for many companies is running applications on-premises while using the cloud for storage. To ensure its data is safely stored and protected, financial services company, Profuturo Group, implemented Veritas NetBackup Appliances for rapid recovery readiness and CloudCatalyst for optimised transfer of data to Amazon Web Services (AWS) cloud for long-term retention. This shift has helped accelerate data backup and recovery operations, while dramatically improving efficiency.

* Data protection in the cloud for cloud-based application workloads – As application workloads shift to the cloud, the need to protect cloud-based data increases. Many companies are deploying data protection in the cloud to address this need. Global environmental services firm, Veolia, decided to improve efficiencies and reduce costs by shifting all applications and data from on-premises data centers to AWS.

* Cloud as an on-demand data centre for disaster recovery – While some organisations choose to migrate the entire data center infrastructure to the cloud, others want to use the cloud as an on-demand resource for fast recovery during a disaster–natural or manmade. When China International Marine Containers, wanted to move its business-critical applications to the cloud, it adopted a solution from Veritas that replicates data between an on-premises appliance and AWS cloud storage. The solution satisfies disaster recovery concerns, while significantly improving efficiency of data protection companywide.