Microsoft and SAS have announced an extensive technology and go-to-market strategic partnership.

The two companies will enable customers to easily run their SAS workloads in the cloud, expanding their business solutions and unlocking critical value from their digital transformation initiatives.

As part of the partnership, the companies will migrate SAS’ analytical products and industry solutions on to Microsoft Azure as the preferred cloud provider for the SAS Cloud.

SAS’ industry solutions and expertise will also bring added value to Microsoft’s customers across health care, financial services and many other industries.

“Through this partnership, Microsoft and SAS will help our customers accelerate growth and find new ways to drive innovation with a broad set of SAS Analytics offerings on Microsoft Azure,” says Scott Guthrie, Microsoft executive vice-president of cloud and AI.

“SAS, with its recognized expertise in analytics, data science and machine learning, is a strategic partner for Microsoft, and together we will help customers across dozens of industries and horizontals address their most critical and complex analytical challenges.”

To provide a seamless experience and help organizations accelerate their cloud transformation initiatives, SAS and Microsoft are working together to ensure that SAS products and solutions can be successfully deployed and run effectively on Azure.

“SAS and Microsoft have a shared vision of helping customers accelerate their digital transformation initiatives. We both understand that it is about enrichment of data and improving lives through better decisions,” says Oliver Schabenberger, SAS chief technology officer and chief operating officer.

“Partnering with Microsoft gives customers a more seamless path to the cloud that provides faster, more powerful and easier access to SAS solutions and enables trusted decisions with analytics that everyone – regardless of skill level – can understand.”

This will include optimising SAS Viya, the latest release of the company’s cloud-native offering, for Azure as well as integrating SAS’ portfolio of industry solutions, from fraud to risk to retail, into the Azure Marketplace to provide improved productivity and enhanced business outcomes for customers.

Additionally, through the partnership, Microsoft and SAS will explore opportunities to integrate SAS analytics capabilities, including industry-specific models, within Azure and Dynamics 365 and build new market-ready joint solutions for customers that are natively integrated with SAS services across multiple vertical industries.

This integration will enable SAS customers to capitalise on the scalability and flexibility of the cloud for their analytics and AI workloads.