We are looking for a young, vibrant Marketing Research Assistant to link the consumers, customers, and end users to the Company through information gathering. They are responsible for obtaining the information used to identify and define marketing opportunities and problems and to generate, refine, and evaluate marketing actions. Duties will include, but not be limited to:
- coordinate all the market research required by the Marketing department – qualitative, quantitative, distribution, product test, ad pre-test, ad recalls and brand trackage
- Will work in conjunction with the marketing team to deliver the information required to reach the targets on time
- Collecting data on consumers, competitors and market-place and consolidating information into actionable items, reports and presentations
- Understanding business objectives and designing surveys to discover prospective customers’ preferences
- Compiling and analyzing statistical data using modern and traditional methods to collect it
- Analysing data regarding consumer patterns and preferences
- Interpreting and predicting current and future consumer trends
- Researching potential demand and market characteristics for new goods and services by collecting and analysing data and other statistical information
- Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
- Commissioning and undertaking market research to identify market opportunities for new and existing goods and services within given budget
- Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
The successful incumbent will need to have a relevant Marketing qualification with at least one years experience in Market or Sales research. Excellent MS Office and advanced MS Excel skills will be required.
Desired Skills:
- Market Research
Desired Work Experience:
- 1 to 2 years Market Research & Analysis
About The Employer:
Aldor Africa is a leading sweet manufacturer with a manufacturing plant based in Stormill and Warehouse based in Amalgam. Our head office is based in Colombia, South America. We pride ourselves on our leading brands as we continue to grow year on year in the food manufacturing industry.