The position of Communications Specialist – PR and Marketing is vacant. The Communications Specialist – PR and Marketing will report directly to the Senior Manager: Marketing and Communication and forms part of the Member Service and Experience Division. The position is based at Head Office in [URL Removed] remuneration package for this position is R 699 037 negotiable based on qualifications and [URL Removed] Communications Specialist -PR and Marketing will be required to provide support to the
Senior Manager: Marketing and Communications through the implementation of the following:
Key Performance Areas (KPAs):
- Develop and implement an integrated marketing and communication strategy to support the Scheme business objectives.
- Strategically plan, organise, control, analyse and coordinate the design, development and maintenance of an interactive brand, marketing and external communication strategy and the organisational integration thereof.
- Identify and develop content for dissemination to media houses for brand awareness and stakeholder education.
- Ensure Scheme messages are communicated to external stakeholders in a clear, timely and effective manner, using a high impact writing style and format.
- Plan, organise, direct, control, analyse and coordinate the design, development and maintenance of strategically planned integrated publicity campaigns, PR activities and communication.
- Create specific communication plans, timelines and defined deliverables that support the communication of messages which aid the Scheme in driving engagements and deliver results
- Coordinate and ensure advertising programmes and marketing activities are completed on time and on budget.
- Plan, organise, direct, control, analyse and coordinate the design, development and maintenance of the marketing and member servicing strategy to support the Scheme’s strategic objectives.
- Plan, organise, direct, control, analyse and coordinate the design, development and maintenance of the strategic marketing events to support the Scheme’s objectives and define the company brand through event opportunities.
- Strategically support internal business units and maintain relations by representing and advancing the Scheme with various relevant stakeholders, partner organisations, government and its constituencies.
Qualification requirements are:
- Diploma/Degree in Communication, PR, Digital Media, Marketing or equivalent NQF 7 qualification.
- 3-5 Years’ work experience in marketing, branding and public relations.
- Understanding of the Medical Scheme industry advantageous.
- Experience in digital marketing advantageous.
- Experience in media relations or public relations.
- Proven ability to create and craft key messages for external stakeholders.
- Experience in project management and commercial awareness.
- Be confident at influencing at all levels of the organisation and be more than approachable with internal personal skills
- Be adaptable, proactive, deadline driven, results orientated, highly organised and detail orientated.
- Demonstrate expert proficiency with MS Windows/ MS Office Applications.
- Enjoy working in a fast paced professional environment.
- Be a self-starter, able to work with general direction and exercise independent judgement.
- Be aware of and mitigate enterprise risk factors and ensure compliance to applicable legislation, and GEMS Policies and Procedure.
Desired Skills:
- Public Relations
- Digital Media
- Marketing
- Branding
Desired Work Experience:
- 2 to 5 years Communications & Public Relations
Desired Qualification Level:
- Diploma