Job Purpose
The associate will work within the Commercial department, reporting directly to the Department Heads. As the Junior Marketing Coordinator, the associate will be responsible for conducting market and prospect research, strategizing and developing both digital and direct marketing strategies and proposals, drafting reports, and keeping up-to-date with the industry’s latest developments, trends, competitors, and promotional opportunities
Key Responsibilities
- Develop and implement Digital and direct marketing and advertising campaigns in line with BDM’s
- Tracks marketing activity data, maintains promotional materials inventory, plans meetings and trade shows, maintains databases, and prepares reports.
- Implements marketing and advertising campaigns by assembling and analyzing forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars.
- Prepares marketing reports by collecting, analyzing, and summarizing data.
- Keeps promotional materials ready by coordinating requirements with graphics department and agencies, inventorying stock, placing orders, and verifying receipt.
- Supports Sales staff by providing market trends, forecasts, account analyses, and any new industry information.
- Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising, maintaining research databases.
- Plans meetings, webinars and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
- Monitors budgets by comparing and analyzing actual results with plans and forecasts.
- Updates job knowledge by participating in educational opportunities and reading trade publications.
- Accomplishes organization goals by accepting ownership for accomplishing new and different requests, ideas and innovations
- Explores opportunities to add value to job accomplishments.
- Cultivate, develop and manage long term partnerships with Media publications and Vendors.
Additional Responsibilities
- Assist with other functions as requested from time to time.
- Assist marketing from time to time as required by attending trade shows.
- Attributes and Skills
- Digital marketing with some direct marketing
- Market segmentation
- Marketing research
- Coordination
- Project management
- Reporting research results
- Understanding the Cirebelle brand and brand messaging
- Process improvement
- Initiative
- Planning
- Financial skills
Education and Experience Requirements:
- Bachelor’s degree in marketing or a related field
- Proven working experience in digital marketing, preferably within the Personal Care and Cosmetics industry or Manufacturing Industry
- Demonstrated experience leading and managing SEO/SEM, marketing database, email, social media, publications, digital and display advertising campaigns, digital events and webinars
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience with B2B and multivariate consumer experiments
- Solid knowledge of website and marketing analytics tools
- Working knowledge of ad serving tools
- Experience in setting up and optimizing campaigns on all major search engines
- Working knowledge of HTML, CSS, Adobe Pro DC, and JavaScript development and constraints
General Competencies
- Creative
- Excellent communication skills (both spoken and written)
- Proactive and Resourceful
- Self-motivated
- Self-starter
- Good time management
- Willingness to learn and grow
- Team player
- Critical thinking and problem-solving skills
- Excellent organizing skills
- Prompt with sense of urgency
- Ability to work independently
- Trustworthy
- Energetic and good attention to detail
- Positive attitude and High-level soft skills
Desired Skills:
- HTML
- CSS
- Adobe Pro DC
- JavaScript
- Advertising campaigns
- Email Marketing
- Content Writing
- Social media marketing
- Search Engine Optimization (SEO)
- Online marketing
- B2B
- Cosmetics
- personal care
- report writing
- marketing strategy
- Google AdWords
- digital marketing
- campaign management
Desired Qualification Level:
- Diploma
About The Employer:
Cirebelle was founded in 2001 as a manufacturer of wax-based raw materials for the Personal Care market.
At thecore of Cirebelle’s values is our belief that industry can be leveraged to positively impact social change. Our vision aligns with this, as we aim toenhance our position as a leading chemical manufacturer locally andinternationally, driven by our commitment to research and development. Added tothis, our mission is to leverage the industry as a catalyst for social transformation, economic upliftment and sustainable development.