Job Advert Summary
Nando’s South Africa is seeking a vibrant Regional Marketing Manager to join its Marketing team. The successful applicant will be responsible for providing efficient regional marketing support to both the franchise and corporate systems in line with local marketing guidelines in the KZN Region.
Minimum Requirements
Degree or equivalent NQF level 6 qualification (marketing)3 – 5 years experience in marketing
Key Responsibilities
REGIONAL MARKETING SUPPORT – Manages and implements a regional marketing calendar for the allocated region that is aligned to the South Africa Marketing Strategy as well as the Annual Promotional Calendar- Oversees the execution of initiatives on the Annual Promotional Calendar and provides support to casas within the allocated region- Executes initiatives in line with the Local Marketing guidelines and provides toolkits to the regions- Drives all marketing activities within their region, verifying the effectiveness of initiatives and ensuring that these are consistent with the South African Brand and Marketing strategy – Researches and recommends a targeted regional marketing plan that includes field events, partner activities, user groups, industry events/tradeshows, establishing local relationships with related associations or communities and executive roundtables- Manages the timely execution of the regional marketing plan with heavy emphasis on executing promotional events on a regular basis and supporting sales growth within the casas – Executes events, hub meetings, and other relevant activities in support of the marketing plan- Obtains approval from the General Manager of Restaurant Marketing for all creative, artwork and marketing material before it is implemented in the region – Implements all approved regional marketing activities including creative, media, artwork, casa briefs, PR and marketing material- Verifies that all sponsorships and events are approved and are aligned with Brand positioning- Develops and implements marketing plans for casa revamps and new casa openings within the allocated region- Formulates and implements marketing plans for ICU casas in conjunction with the franchisee, Area Manager and Patrao- Oversees the consistency and timeous implementation of promotional activity for casas within the allocated region- Ensures an optimal mix of marketing initiatives for the region, identifying the most appropriate messaging and channels – Orders, manages and delivers marketing collateral and other marketing event-related items- Assists in the creation and management of pre- and post-event communications – Manages project timelines, quality issues, resources, scope of work and budget for marketing projects within the allocated region- Conducts a Brand touch point and compiles scorecards for each casa on a quarterly basis to ensure the maintenance of brand standards
BUDGET AND FINANCIAL MANAGEMENT – Provides support to the General Manager of Restaurant Marketing with regard to management of the regional marketing budget, including tracking of expenses and budget reconciliation- Formulates a marketing plan for the year ahead, providing expenses for each month, i.e. monthly spends for storage units, promos and public holidays- Contributes to the development of the annual and quarterly regional marketing plans as well as the supporting budget – Manages events budgets, cross-departmental communications and post-event ROI reporting
RECORDS MANAGEMENT AND REPORTINGDescriptor- Analyses and reports on local marketing initiatives and their effect on customer behaviour within the allocated region- Contributes to the ongoing assessment of regional marketing performance metrics, evaluating and reporting on regional marketing plan metrics, marketing campaign effectiveness, efficiency metrics, brand metrics and overall ROI for all marketing initiatives- Provides information to the Marketing Analyst regarding responses to regional marketing campaigns and reviews the Marketing Analyst’s analysis results – Monitors competitive activity within the region and provides feedback to the General Manager of Restaurant Marketing- Conducts weekly, monthly and quarterly presentations on casa marketing activity, results and plans
STAKEHOLDER AND RELATIONSHIP MANAGEMENT – Works with members of the marketing team to determine appropriate and cost-effective marketing channels as well as to generate greater growth and profitability for casas within their region- Regularly visits and provides assistance to all casas within their allocated region – Builds and maintains positive relationships with franchisees- Provides an efficient local marketing support structure to the franchisees within their region, ensuring consistency with and utilisation of local marketing guidelines and toolkits- Manages event vendors and service providers