Kathy Gibson is at Dell Technologies Forum – The ability to quickly adapt to changing circumstance, and scale up or down when required, is what differentiates successful businesses in times of crisis.

Aongus Hegary, president: international markets at Dell Technologies, points out that technology is key to helping organisations rebuild and recover from the massive disruptions of 2020.

“So IT needs to be easier to deploy, manage and use,” he says. “At the moment, it is just too complex. IT administrators are using numerous management tools; IT cannot scale to meet customer needs; and new investments require large upfront capital outlays as a time when organisations need to preserve liquidity.”

What customers want is a consistent experience across both on-premise and off-premise systems, with a consistent cloud roll-out and single web interface, he says.

IDC predicts that, by 2024, 50% of infrastructure at the edge will be consumed as a service, as will more than half of data centre infrastructure.

“At Dell, we are committed to delivering a cloud-like as a service experience,” Hegarty says. “With Project Apex, we deliver a simplified as a service and cloud experience to customers and partners.

“We will simplify how customers consume and manage IT infrastructure, enabling them to scale as needed, and manage their environments with a single web interface.”

Customers can choose what solutions to run as a service, and can pay via usage or by subscription.

“Project Apex will offer consistency of infrastructure and operations across the core, edge and cloud,” Hegarty explains.

Project Apex will unify the company’s as-a-service and cloud strategies, technology offerings, and go-to-market efforts. Businesses will have a consistent as-a-service experience wherever they run workloads including on-premises, edge locations and public clouds.

The new Dell Technologies Cloud Console will provide the foundation for Project Apex and will deliver a single, seamless experience for customers to manage their cloud and as-a-Service journey. Businesses can browse the marketplace and order cloud services and as-a-Service solutions to quickly address their needs. With a few clicks, customers can deploy workloads, manage their multi-cloud resources, monitor their costs in real-time and add capabilities.

Available in the first half of next year, Dell Technologies Storage as-a-Service (STaaS) is an on-premises, as-a-Service portfolio of scalable and elastic storage resources that will offer block and file data services and a broad range of enterprise-class features. STaaS is designed for opex transactions and allows customers to easily manage their STaaS resources via the Dell Technologies Cloud Console.