Citrix has announced the appointment of Pilkku Aasma to the position of vice-president: partner sales EMEA.
She will be responsible for strengthening the company’s commitment to its EMEA partners ecosystem and their long-term success and profitability, and prioritizing the expansion of the digital workspace skills and capabilities of partners to support remote work and an engaging employee experience.
Aasma follows Daren Finney, who was promoted to chief operating officer for the Citrix channel organisation worldwide.
Both roles report to Bronwyn Hastings, senior vice-president: worldwide channel sales and ecosystem.
Aasma joins Citrix after two decades in a wide range of multiple markets and leadership positions at Microsoft.
“2020 was an exceptional year which tested the resilience and adaptability of both companies and people in how we work, collaborate and support each other. It’s safe to say that the North Star for 2021 will be further digital transformation as remote work is here to stay at a scale unprecedented before the global pandemic,” she comments.
Originally from Estonia, Aasma received a BA, International Business Management at Concordia International University in Tallinn. She also holds a Diploma in Executive Marketing from Kellogg School of Management, Northwestern University in Paris and a Diploma in Executive Leadership from London Business School. Aasma will be based in Munich.
“With extensive experience leading large-scale cloud transformation projects, Pilkku will play a key role in accelerating our move to cloud. She will focus on strengthening partnerships, building a sales-driven growth channel and expanding the ecosystem with strategic partners to drive a more holistic offering for customers in EMEA,” says Hastings.