Our client has an exciting career opportunity for a CRM Coordinator, reporting to the Brand Manager. The purpose of this role is to support the Brand manager CRM, implement CRM campaigns across email and dial. Execute all automated + manual workflow communication to achieve online conversion and ARPU targets.
Job Outputs
Co – ordinate and manage all workflow communication
- Working closely with the Marketing Manager and Product Managers and Product Owners, implement any updates or add new workflow comms as required including Email + SMS.
- Email will include dev new templates and copy decks.
- Write and manage automated SMS’s.
- Create and load Automated Emails and SMS’s into Solid.
- Support sales and ops team with manual SMS as needed including emergency communications.
Implement Email and dial campaigns
- Support the Brand Manager to load and implement any email campaigns via Emarsys.
- Implement ad hoc email campaigns for operational communications.
- Brief new email creatives as needed.
- Ensure pricing and details are always updated and correct.
- Working closely with the dial administrator, provide and co – ordinate all dial campaigns in line with monthly and weekly plans.
Load messaging and updates within existing customer online account
- Work closely with the PO teams to ensure that the messaging opportunities within the online account (notifications/ headline banners/ banners) are loaded and updated in line with plans.
- Implement Ignite and corporate customer communication.
- Implement any email or SMS campaigns as required and directed by the BM: Acquisition using separate Mail chimp account.
Skills and Competencies
- Strong understanding of base marketing, across communication channels including SMS, online media and dial, with exceptional email marketing campaign understanding.
- Strong online understanding and understanding of trigger-based marketing campaigns across channels, with specific focus on existing customers online accounts and other online channels including landing pages.
- High levels of written English required.
- Must be an Emarsys user and fully understand this tool.
- Must demonstrate the ability to manage various campaigns, implement on time and deliver detailed and accurate reports.
- High action orientation and exceptional attention to detail.
- Takes initiative to solve problems and ask questions.
- Be able to operate in fast paced, pressurized situations.
- High levels of tech/ connectivity interest and understanding.
- High levels of initiative and self -management.
Qualifications and Experience
- Marketing qualification, Degree or Diploma
- 1 to 2 years’ experience working in a junior marketing role within a marketing team.
- Experience working on CRM or existing customer bases required.
- Experience using Emarsys email platform.
- Experience working on consumer brands. Those operating within Ecommerce and Tech/IT category experience a distinct advantage.
- Corporate experience preferred.
We encourage all candidates to read through the job description clearly and properly before applying and submitting your CV for perusal.
ASAP Resources Global is a long-standing recruitment agency, we headhunt and do recruitment for multiple high-end clients with the focus on building relationships with all candidates and clients. We appreciate all submissions and will reply to each one as soon as possible.
Desired Skills:
- Implement Email and dial campaigns
- Co – ordinate and manage all workflow communication
- Load messaging and updates within existing customer online account
- Experience working on CRM or existing customer bases required
- Experience using Emarsys email platform.
- Experience working on consumer brands
- within Ecommerce and Tech/IT category experience
- Corporate experience preferred
Desired Work Experience:
- 2 to 5 years
Desired Qualification Level:
- Degree
About The Employer:
ASAP Resources is a specialised recruitment agency with a specialty in headhunting and high-calibre recruitment strategies. We secure resources for a variety of clients in many industries on a global scale with a focus on building lasting relationships with all candidates and clients.