Our client has an exciting career opportunity for a CRM Coordinator, reporting to the Brand Manager. The purpose of this role is to support the Brand manager CRM, implement CRM campaigns across email and dial. Execute all automated + manual workflow communication to achieve online conversion and ARPU targets.

Job Outputs

Co – ordinate and manage all workflow communication

  • Working closely with the Marketing Manager and Product Managers and Product Owners, implement any updates or add new workflow comms as required including Email + SMS.
  • Email will include dev new templates and copy decks.
  • Write and manage automated SMS’s.
  • Create and load Automated Emails and SMS’s into Solid.
  • Support sales and ops team with manual SMS as needed including emergency communications.

Implement Email and dial campaigns

  • Support the Brand Manager to load and implement any email campaigns via Emarsys.
  • Implement ad hoc email campaigns for operational communications.
  • Brief new email creatives as needed.
  • Ensure pricing and details are always updated and correct.
  • Working closely with the dial administrator, provide and co – ordinate all dial campaigns in line with monthly and weekly plans.

Load messaging and updates within existing customer online account

  • Work closely with the PO teams to ensure that the messaging opportunities within the online account (notifications/ headline banners/ banners) are loaded and updated in line with plans.
  • Implement Ignite and corporate customer communication.
  • Implement any email or SMS campaigns as required and directed by the BM: Acquisition using separate Mail chimp account.

Skills and Competencies

  • Strong understanding of base marketing, across communication channels including SMS, online media and dial, with exceptional email marketing campaign understanding.
  • Strong online understanding and understanding of trigger-based marketing campaigns across channels, with specific focus on existing customers online accounts and other online channels including landing pages.
  • High levels of written English required.
  • Must be an Emarsys user and fully understand this tool.
  • Must demonstrate the ability to manage various campaigns, implement on time and deliver detailed and accurate reports.
  • High action orientation and exceptional attention to detail.
  • Takes initiative to solve problems and ask questions.
  • Be able to operate in fast paced, pressurized situations.
  • High levels of tech/ connectivity interest and understanding.
  • High levels of initiative and self -management.

Qualifications and Experience

  • Marketing qualification, Degree or Diploma
  • 1 to 2 years’ experience working in a junior marketing role within a marketing team.
  • Experience working on CRM or existing customer bases required.
  • Experience using Emarsys email platform.
  • Experience working on consumer brands. Those operating within Ecommerce and Tech/IT category experience a distinct advantage.
  • Corporate experience preferred.

We encourage all candidates to read through the job description clearly and properly before applying and submitting your CV for perusal.

ASAP Resources Global is a long-standing recruitment agency, we headhunt and do recruitment for multiple high-end clients with the focus on building relationships with all candidates and clients. We appreciate all submissions and will reply to each one as soon as possible.

Desired Skills:

  • Implement Email and dial campaigns
  • Co – ordinate and manage all workflow communication
  • Load messaging and updates within existing customer online account
  • Experience working on CRM or existing customer bases required
  • Experience using Emarsys email platform.
  • Experience working on consumer brands
  • within Ecommerce and Tech/IT category experience
  • Corporate experience preferred

Desired Work Experience:

  • 2 to 5 years

Desired Qualification Level:

  • Degree

About The Employer:

ASAP Resources is a specialised recruitment agency with a specialty in headhunting and high-calibre recruitment strategies. We secure resources for a variety of clients in many industries on a global scale with a focus on building lasting relationships with all candidates and clients.

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