The successful candidate will be supporting the Brand manager CRM, implement CRM campaigns across email and dial. Execute all automated + manual workflow communication to achieve online conversion and ARPU targets
Responsibilities:
Co – ordinate and manage all workflow communication
- Working closely with the MM + PM’s and product owners, implement any updates or add new workflow comms as required including Email + SMS
- Email will include dev new templates and copy decks
- Write and manage automated SMS’s
- Create and load Automated Emails and SMS’s into Solid
- Support sales and ops team with manual SMS as needed including emergency comms
Implement Email and dial campaigns
- Support the BM to load and implement any email campaigns via Emarsys
- Implement ad hoc email campaigns for operational comms
- Brief new email creatives as needed
- Ensure pricing and details are always updated and correct
- Working closely with the dial administrator, provide and co – ordinate all dial campaigns in line with monthly and weekly plans
- Load messaging and updates within existing customer online account
- Work closely with the PO teams to ensure that the messaging opportunities within the online account (notifications/ headline banners/ banners) are loaded and updated in line with plans
Implement Ignite and corporate customer communication
- Implement any email or SMS campaigns as required and directed by the BM:
- Acquisition using separate Mail chimp account
Requirements:
- Marketing qualification. Degree or Diploma
- 1 to 2 years experience working in a junior marketing role within a marketing team
- Experience working on CRM or existing customer bases required
- Experience using Emarsys email platform
- Experience working on consumer brands. Those operating within Ecommerce and tech/IT category experience a distinct advantage
- Corporate experience preferred
Please note only shortlisted candidates wll be contacted