Everlytic, a South African provider of multi-channel bulk messaging and automation-driven marketing software, has launched its Channel Partnership Programme with the aim of partnering with like-minded businesses and agencies in South Africa, Africa, the UK, Western Europe, and Scandinavia.

The company is looking for channel partners which have existing, complementary relationships with customers who have a need for a bulk and targeted, automated digital messaging solution.

Everlytic already services international customers in various sectors and will now focus on expansion. New channel partners would ideally include marketing agencies (and the numerous specialisations within marketing that speak to bulk campaigns); consultancies with expertise in the CRM space or companies selling other similar solutions looking to round out their offering; as well as technology distributor partners – and particularly data-focused software and technology providers in the marketing technology sphere.

“We are looking to identify channel partners selling related solutions to their existing clients who might have a need to communicate with consumers across multiple direct channels whether in bulk or through targeted automation,” says JD Engelbrecht, MD of Everlytic. “Our value proposition is simple: we share upwards of 20% of all qualifying monthly recurring receipts with partners, while we take care of the tech, support, service, billing, and our sales specialists sell with you and empower you with everything you need.

“With this model, no restructuring or investment from partners is required; instead, we come on board as a trusted partner that enables you to grow your profits with very little effort and no risk.”