Veeam Software has enhanced its ProPartner Program for value-added resellers (VARs) across EMEA with an additional multi-million dollar investment.

Aligned to Veeam’s 2021 channel strategy, the enhancements will reward partners that demonstrate core competencies and see Veeam strengthen its joint network of VARs, Veeam Cloud & Service Providers (VCSPs) and System Integrators; enable partners to leverage the growing market adoption of subscription licensing; and offer solutions that extend partners’ value proposition to customers.

Veeam’s sales motion, which is 100% through partners, serves all customers through its ProPartner Network.

Veeam recognises that the move to cloud architectures and transition to agile OpEx and subscription-based IT is driving substantial change. Modern businesses need more than implementation and require strategic advice, higher levels of service and ongoing consultancy. To support its partners in meeting the changing needs of customers and to accelerate their business and strengthen their revenue, Veeam is driving competencies, simplicity and consistency so partners can ensure customer success and meet their business objectives.

Since the initial competencies were introduced in H2’20, 43% of participating partners have already converted their earned points to incentive rebates, which enhances their profitability.

“We conduct 100% of our sales through the channel and our partners are critical to the acceleration of our Act II journey into the hybrid cloud. We are committed to continually investing in our partners, helping them to extend their own customer value propositions and increase profitability,” says Daniel Fried, GM and senior vice-president: EMEA and worldwide channels at Veeam. “With customers focused on maximising ROI through digital transformation and de-risking by adding more robust data protection and cybersecurity measures, subscription-based IT will become the norm.

“The key element will always be the customer. The decisions and investments they make are ultimately based on the advice and actions of the intermediary parts between vendors and them. Veeam is enabling partners to offer higher levels of service beyond just implementation and deliver against these accelerating customer needs in a manner that is commercially viable and helps build stronger, more strategic relationships.”

Key enhancements to the Veeam ProPartner Program for VARs include: reinforcing the partner network; optimising for subscription-based licensing; VAR and VCSP partnering; and rewarding loyalty and performance.