The Digital Marketing Manager is responsible for planning, maintaining, designing, implementing company websites, social media, intranet and other digital platform content and strategy. This is a collaborative role to function across the Avacare Group to meet the needs of different internal and external audiences; which demands excellent knowledge of current and emerging digital technologies to ensure that the Group maximises its reach and ROI.

  • Designs and manages the entire digital marketing strategy inclusive of display advertising, email marketing, the company websites and marketing databases.
  • Plans and controls the group’s social media channels and company websites according to the annual and long-term strategy.
  • Monitors the primary marketing metrics to establish the effectiveness of online advertising.
  • Works on content creation and distribution with the HoDs, Product development, Sales and BD teams; partners/consults with specialists if needed.
  • Reports on the performance of digital marketing activities and compare the results against key performance indicators and ROI.
  • Monitors and approves SEO and user engagement and suggest content optimization.
  • Grows the website traffic and enables digital growth.
  • Takes responsibility for ensuring all digital activities comply with relevant legislative requirements, web accessibility – Identifies opportunities to leverage and optimise internal tools and technology to improve business processes.
  • Manages and oversees social media content by collaborating with Marketing, Sales and Product Development teams.
  • Measures the success of every social media campaign-.
  • Works with copywriters and designers to ensure content is informative and appealing.
  • Monitors SEO and user engagement and suggest content optimization.
  • Recruits, selects and trains the marketing and branding employees; takes responsibility for succession planning.
  • Creates, analyses and presents findings at OpCo meetings, in particular the Social Media Impact, user engagement and success of SEOs

Additional Competencies:

  • Excellent skill with verbal & written communication, presentations & visual
  • Manage execution of tasks / assignments, delegate and empower others
  • Ability for innovation and creativity, goes beyond the status quo recognises the need for new or modified approaches
  • Work in a fast paced and dynamic organizational environment, adapting to rapidly changing and sometimes unpredictable business situations
  • Commit to quality by consistently delivering quality products and/or services.

Education and Skills:

  • Tertiary qualification in Marketing, Communications or similar.
  • Min 7 years in broad-based marketing, plus 3 years digital marketing.
  • Experience in the Healthcare sector is an added advantage.
  • Excellent knowledge of websites, Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other digital media best practices.
  • Excellent understanding of SEO and web traffic metrics.
  • Experience with doing audience and buyer persona research.
  • Good understanding of digital media KPIs.
  • Familiarity with web design and publishing, brand awareness and impressions.

Desired Skills:

  • Marketing Communications
  • broad based marketing
  • healthcare
  • SEO
  • Digital Campaign Management
  • web traffic
  • KPI’s
  • Web Design
  • impressions

Desired Work Experience:

  • 5 to 10 years Middle / Department Management

Desired Qualification Level:

  • Diploma

About The Employer:

Founded in 1996, Avacare Health Group, envisioned a healthier Africa. Today, true to that vision, we’re an established, trusted healthcare brand, delivering outstanding results, year and year to Africa and beyond.

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