We have an opportunity within our Marketing team for a Brand Manager who will, under the direction of the Brand & Social Media Manager, be responsible for adapting brand strategy and the localisation of Brand Betway. As the “brand guardian”, the Brand Manager will maintain brand consistency and integrity across all brand marketing initiatives and communications. The Brand Manager will be passionate, analytical and ambitious with a hands-on attitude and will possess strong communication skills needed to maintain good relationships with all Stakeholders.
Specific duties will include, but are not limited to, the following:
- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Planning and execution of all communications and media actions on all channels, including online and social media
- Assisting with new product launches as well as developing new business opportunities
- Creating and managing promotional collateral to establish and maintain product branding
- Competitor and customer insights analysis
- Keep up to date with any changes to the CI
- Keep up to date with existing sponsored/bought properties
Brand leadership:
- Collaborate with marketing and creative teams to define the brand identity and create, maintain and clearly identify brand vision
- Conceptualise, execute and measure successful brand campaigns
- Build brand decks and guidelines to drive consistency through the business
- Research and scope off-site locations for campaign and creative shoots working to budgets
- Challenge and influence the direction of the brand, bringing ideas, inspiration and creative thinking
Team and partnership management:
- Manage the marketing and creative teams to ensure all projects are on brand, budget and meet the allocated deadline
- Build relationships with all ambassadors and key influencers
- Bring on board new collaborators
Creative direction:
- Partner with the Creative Director on unique, innovative and rebranding projects
- Provide inspiration and direction for the team in regular creative sessions
- Work with the creative team to plan campaigns around launches and key dates in the year
- Guide designers to ensure content is on brand and on time
SKILLS AND EXPERIENCE REQUIRED
- A Degree/Diploma in Business, Advertising and Marketing and/or have several years’ demonstrable brand marketing experience in a similar environment
- Brand awareness – a clear understanding of brands and the marketing mix
- Determination and perseverance
- Relationship management skills
- A high degree of business acumen
- Consistent high standard and quality of work with a strong focus on results
- Ability to effectively multi-task in a deadline-driven, high pressure environment
- Good time management and problem-solving skills
- Extremely detail oriented and well organised
- High level of quality control
- Great interpersonal and communication skills
Desired Skills:
- Brand Awareness
- Brand Marketing
- Relationship Management
Desired Work Experience:
- 2 to 5 years Brand Management
Desired Qualification Level:
- Degree
About The Employer:
We’re a global, multi-cultural company that’s all about entertainment. As such, we’ve evolved into a focused, dynamic community that thrives on all things sporty, providing services to an internationally renowned sports betting brand that has a huge presence in the Premier League and other top tier leagues around the world.
Our expertise lies in marketing, customer service and technology. We deliver product digitally (online and mobile) and we market through-the-line (TV, print, outdoors, digital etc). We are looking for sports enthusiasts who are also especially fanatical about soccer – if that’s you, we’d love to meet.
Employer & Job Benefits:
- Medical Aid
- Pension Fund