The Digital Marketer will form part of the Digital Media Team and will assist the Digital Acquisition Specialist in implementing, monitoring, optimizing and reporting on social media campaigns.
Responsibilities:
- Execute implementation of social media strategies across multiple countries
- Ability to receive a digital campaign brief, plan, make recommendations, and implement a campaign successfully
- Monitor campaign and ad performance to identify and draw attention to areas of improvement
- Communication with internal teams and management on campaign performance, timelines, and results
- Grow and expand company social media presence into new social media platforms, plus increase presence on existing platforms including the Facebook Network and Twitter
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Keep pace with digital and social media marketing industry trends and developments
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Implement social media campaign strategies and schedules that tie across multiple platforms and work closely with Acquisition Specialist and Procurement Specialist to deliver high quality campaigns.
- Perform analysis on country performance and their competitors to collaborate with Acquisition Specialist to inform best strategies.
- Manage the following processes on a daily / weekly / monthly basis:
- Responsibilities associated with publisher placements and optimization
- Campaign performance (Including all major social networks advertising placements)
- Reporting against all major metrics, goals tracking and revenue tracking on all paid initiative
- Web analytics dashboards, reports and key reporting tools, pointing out key areas of importance in accordance to each country’s goals.
- Communication with internal teams and management on campaign performance, timelines, results and recommendations.
- Work closely with the other team members to meet country’s goals.
SKILLS AND ABILITIES
Professional competencies:
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
- Precise and organized
- Passion for all facets of social media marketing
- Ability to clearly and effectively articulate thoughts and points (strong verbal and written communication skills)
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management and time management skills
- Outstanding ability to think creatively and strategically
- Creative problem-solving skills
- Fluent in Portuguese or Spanish speaking and writing is advantageous
Qualifications and Experience required:
- Minimum Education: Bachelor’s Degree or accredited college diploma in Marketing.
- Facebook Blueprint, Twitter Flight School or other social media platform certifications are advantageous
- Minimum Experience: 1-2 years’ experience in a social media marketing role with project management skills is advantageous
- Minimum Field-of-Expertise: Marketing, Advertising, Communications, Trafficking experience
- Minimum Computer Experience: Proficient in Microsoft Word, Excel (advanced skills advantageous), Outlook and PowerPoint
- Fully proficient in local and international media trends
Desired Skills:
- Advertising
- Analysis
- Marketing Communications
Desired Work Experience:
- 2 to 5 years Advertising
Desired Qualification Level:
- Degree
About The Employer:
We’re a global, multi-cultural brand that’s all about entertainment. As such, we’ve evolved into a focused, young community that thrives on all things sporty, providing services to an internationally renowned sports betting brand that has a huge presence in the Premier League and other top tier leagues around the world.
Our expertise lies in e-commerce solutions, social media, dynamic end-to-end marketing, CX, SEO, technology and a lot more. We are looking for sports enthusiasts who are also especially fanatical about soccer – if that is you, we would love to meet you.
Employer & Job Benefits:
- Medical Aid
- Pension Fund