It turns out that many people are interested in what they are agreeing to – but actually getting through the legalese could be an issue.
Reboot Online Marketing utilised online analytics tool Ahrefs to discover which online applications individuals are most curious about the legal terms and policies for users.
The study found that WhatsApp is in number one spot as there is an average 29 640 global online searches per month for the popular communication platforms legal terms and policies for users.
In second position is Discord with an average 15 750 worldwide online searches a month from those keen to discover and understand the digital distribution platforms legal terms and policies for users.
Instagram is in third place, as there are an average 13 400 global online searches each month for the photo and video sharing giants’ legal terms and policies for users.
Facebook (9 600) and YouTube (9 300) are among the other online applications which receive more than 9,000 worldwide online searches every month from internet users wanting to check and digest each of their respective legal terms and policies for users, consequently ranking fourth and fifth.
At the other end in 10th position is Amazon, the e-commerce juggernaut attains 1 500 global online searches a month from those consumers interested in their key legal terms and policies for users.
Reboot Online Marketing found that it takes the most amount of time to read Shopify’s terms of service at an approximate 76,7 minutes. Contrastingly, it takes the least amount of time to read Instagram’s terms of service at an estimated 25.7 minutes.