Progressive web apps (PWAs) are the perfect cross between native mobile apps and websites.
Here’s why, writes Nick Durrant, co-founder and MD of Bluegrass Digital.
What makes you delete an app? Perhaps you’re tired of excessive adverts and notifications. Maybe the app is buggy, which makes for an unpleasant user experience. You might be running low on storage space on your phone or maybe you just haven’t used the specific service or platform in a while.
Alternatively, you may be deleting something because of security or privacy concerns and sometimes the process of signing up for, and registering on, an app is cause enough to delete an app before you’ve even started using it.
For developers, it’s important to understand what makes people ditch an app so that you can try to simplify complexity and eliminate friction in future software iterations. Progressive web apps (PWAs) have the potential to eliminate most of the scenarios outlined above.
Think of PWAs as a website but with all the benefits of an app. PWAs provide a quicker, more reliable and more engaging version of your website by bringing together the best a website has to offer and the best of what native apps have to offer.
The major benefits of PWAs are:
* PWAs are more affordable to create and maintain than native apps.
* PWAs deliver better performance than traditional web apps.
* They offer higher performance levels and improved customer engagement/experience.
* One-click access; with no installation or updates.
* PWAs are faster and smoother.
* PWAs are app store-independent.
* Users can browse websites while offline and they use less data; two particularly appealing benefits in the developing world.
There may also be some issues using PWAs on certain operating systems and legacy hardware.
PWAs in action
PWAs may be making a lot of noise at tech conferences right now but they aren’t exactly new and they’re already being used by some of the big tech names. In fact, Twitter and Instagram are both using PWAs to offer a fast, reliable and engaging mobile web experience.
Amawasha, an ICT platform that improves safety for women in informal settlements by providing information around public latrine facilities, is a PWA mobile solution that we implemented in partnership with the University of the Witwatersrand.
Creating a PWA was the ideal approach because we could implement data free reverse billing to allow users from underprivileged communities to interact with the platform without costing them any money. Users don’t have to download anything from an app store; they can simply login with their cell number.
And once they’ve used Amawasha, the app operates offline, capturing and storing data that is only submitted when Internet is detected. It was a win-win for all involved and we are already looking to support similar projects across Africa.