Analysts from Evina and Telecoming have developed the first Direct Carrier Billing (DCB) Index. This rating aims to provide market players with a comprehensive overview of the current state of the DCB business and its overall potential.
Bahrain, Egypt, and Qatar lead the list according to the results of the first DCB Index created to measure the development of this market in MEA. The innovative tool uses 4 KPIs focused on Fraud Protection, Mobile Payments Innovation, DCB Penetration levels, and DCB Growth Potential.
As a result, the DCB Index establishes a ranking based on the score achieved by each country. It is presented on a scale from 1 to 5, with 1 as the lowest indicator and 5 being the most advanced pointer.
According to the analysis, Bahrain (3,7) stands out for its extensive DCB protection against fraud. The country shows full support for DCB, seeing that all local mobile operators have implemented this payment technology, yet innovation remains a weak point to develop.
Local mobile operators and merchants are working together to promote DCB as an effective payment method in Egypt (3,3). It’s a true breeding ground for the development of DCB, and efforts must continue to strengthen DCB protection to realize its full potential. Forward-thinking MNOs have enabled in-app purchases in Qatar (3,2). Its overall innovative approach to mobile payments, such as paying employees via mobile money, demonstrates the country’s predisposition to implement new uses of DCB.
According to the index, mobile payment partnerships centred around DCB are growing in Kenya, while Morocco shows ample room for growth in DCB Innovation.
South Africa has a high DCB uptake but has had to deal with fraudulent mobile payment attempts. Hence, increased protection is vital for the sustainable development of DCB as an easy and reliable payment method in the region.
According to Roberto Monge, chief operating officer of Telecoming: “DCB has been gaining presence in the region’s digital economy. This innovative indicator shows that many countries are on the right track. Technology is already in place, but there are still some challenges to face. All the payments tech industry players need to work together to develop a new, reliable, secure and stable mobile economy that benefits the whole market.”
David Lotfi, founder and CEO of Evina, states: “The DCB Index indicates that fraud on DCB remains as a top barrier to countries maximizing the potential of direct carrier billing.” Lotfi adds, “these findings strongly suggest that anti-fraud measures need to be more extensively and consistently implemented so that DCB becomes not only a widely used effortless payment method but a source of greater revenue for mobile players.”