The changing landscape and significant surge in cyber threats have contributed to the high demand for endpoint security solutions globally, according to Frost & Sullivan’s recent analysis.
Endpoint security is the practice of using host-based software products to secure computing devices such as laptops and smartphones.
The global endpoint security market will likely reach $31,1-billion by 2026 from $17,4-billion in 2021, registering expansion at a compound annual growth rate (CAGR) of 12,3%.
“With the rise in the volume of cyber threats due to the pandemic and remote working requirements, the world witnessed a significant increase in endpoint security needs,” says Sarah Pavlak, security industry principal at Frost & Sullivan. “To mitigate attacks, endpoint security solutions – endpoint protection platform (EPP) and endpoint detection and response (EDR) – are vital as they help identify unprotected assets.
“Adopting an artificial intelligence (AI)-based protection approach allows the identification of endpoints in need of updating and their associated risk levels,” she adds. “Further, wider AI adoption will incorporate self-healing endpoints and become more comprehensive during the next few years.”
To reap the benefits of the growing endpoint security industry, Forrester advises market participants to:
* Develop an effective strategy for detecting and mitigating zero-day attacks. This should include a defensive plan with prevention technology and a response method for potential attacks.
* Consider implementing on-device AI/ML (machine learning) capabilities on endpoint agents to support detection capacity and deliver collective intelligence competencies.
* Focus on cloud-based endpoint security. It offers opportunities to extend product services, either on-demand or fully managed, and leverage Big Data for high-fidelity advanced threat detection.
* Incorporate mobile threat defense into endpoint solutions to secure endpoints and track device behavior to detect and stop malicious activity.