Angolan telecommunications service provider, Internet Technologies Angola (ITA), has officially changed its name as part of an extensive rebranding and harmonisation process led by its parent company, Paratus Group.

ITA will, with immediate effect, operate under the name‘Paratus Angola. This identity establishes the company within the group’s broader network and pays homage to its Angolan roots from which a 19-year heritage was born.

Paratus Group CEO and executive chairman-designate Barney Harmse says: “The reimagining of ITA’s identity is a major step forward in mobilising a united brand approach towards our overarching vision as Paratus to transform Africa through exceptional digital infrastructure and customer service. Paratus Angola will therefore remain focused on delivering on the same virtues, while maintaining the efficiency, affordability, and reliability we are renowned for.”

As a company born and bred in Africa, Angola will remain a central point in Paratus Group’s development agenda. The company is about to establish a sophisticated network hub in the country – a concept brought to bear by years of infrastructural investments, including the recent establishment of fibre connections to the Democratic Republic of the Congo (DRC); the inauguration of a new data center in Namibia; the inclusion of new submarine cables such as the Google Equiano Cable (for which Paratus was the landing partner when the cable landed in Namibia on 1 July); and the expansion of fiber and microwave coverage now connecting all 18 Angolan provinces.

Francisco Pinto Leite, director-general of Paratus Angola, comments: “Digital transformation is essential not only for the southern African region but for the continent at large. By continually expanding our networks, we hope to positively impact the lives of millions of our people through the potential that increased connectivity brings with it, especially in health, education, and job creation.”

Paratus Group chief technology officer and ITA co-founder Rolf Mendelsohn says: “ITA started with a vision to connect Angola with the intention to build a top-quality network in Southern Africa. Almost two decades later, we have achieved connectivity across all 18 Angolan provinces. As part of the Paratus Group, we effectively serve customers in over 35 African countries, and have access to skilled teams across the seven countries where we have operational presence. As we forge ahead, Paratus Angola seeks to connect the entire region through its quality network, and soon enough, the entire continent.”