- E Commerce performance – 20% – Platform, SEO, SEM, EDMDrive the development, performance, and profitability of the organisations eCommerce sites and Digital Marketing
- Build, manage, analyse, and refine ecommerce strategies such as digital marketing, traffic, conversion, AOV, UX, pricing, inventory and marketing plan to maximise brand, sales, and customer KPI’s.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption
- Optimise customer notification ‘flows’ to maximise conversion
- Ensure the platforms have up to date brand assets at all times
- Work with 3rd Parties as needed
- Marketing/ Advertising & SEO – 35%
- Plan AdWords, Facebook adwords and shopping campaigns are staying on budget, estimating monthly costs and revenue and reconciling discrepancies.
- Plan all SEO/SEM/ EDM annual plans
- SEO: Optimize copy and landing pages for paid search engine marketing campaigns onsite and links and strategies offsite.
- Perform ongoing paid keyword discovery, expansion, and optimization
- Execute tests, collect, and analyse data, identify trends and insights to achieve maximum ROI
in paid search campaigns
- Promotion Management – Planning, Setting up, scheduling, and testing monthly promotions
- Content – Manage planning content calendar and managing production of content to distribute through social channels.
- Ensure all materials comply with the brand guidelines.
- Partnering with content creation specialists such as photographers and copywriters to work on marketing campaigns and projects – as required
- Developing and refining brand collateral with the internal and potentially external teams to be fit for purpose
- Grow Social media channels – likes and importantly engagement/shares
- Marketing Materials Develop marketing materials to support e commerce initiatives and to deliver marketing materials to send directly to customers to achieve acquisition and subscriber targets
- Reporting – Provide weekly and monthly reporting to show performance and delivery of campaigns.
- Track, report, and analyse website analytics for initiatives and campaigns
- Research and analyse competitor advertising links
- Drive Customer Acquisition (database) and Build Loyalty/ Retention – 15%
- Planning: Develop growth and retention strategies that builds our community and the multiple customer databases to ensure growth targets are met.
- Execute and Analyse: Drive and deliver loyalty focused marketing campaigns to meet the targets set by the business. Track and analyse performance.
- Research: Use data and consumer insights to further develop loyalty program. Conduct customer surveys, analyse data to come up with insights that will help shape strategies to meet business objectives.
- Communication: Ensure all campaigns are communicated to relevant stakeholders.
- Team Management – 5%
- Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives eg, TeamWork, Slack, 11@11 and Team meetings.
- Hold fortnightly individual accountability, monthly department and quarterly KPI review meetings.
- Other – sound working relationship with current and future suppliers, external agencies, consultants
- Develop and maintain cooperative relationships within all people internally
- (as needed) Recruit and manage the marketing team ensuring we have the right people (enthusiastically rehire) in the right roles; and drive KPI achievement and performance outcomes. Ensure position descriptions are up to date.
- (as needed) Managing agency partners and oversee PR outreach and inbound collaboration requests – (if relevant) to ensure maximum ROI
- Budgets – 5%
- Work with Integrator to set eCommerce budgets/targets
- Tight control of the company’s marketing budget and reporting monthly on spend against budget
- Monthly reporting & forward forecasting planning
- Other tasks as requested
- Intellectual Property – Update domain portfolio to protect the brand and products.
Desired Skills:
- E – Commerce
- Marketing
- Marketing Strategy
- Marketing And Sales
- Marketing Management
- Marketing Communications
- Brand Management
- Branding
- SEO
- SEM
- EDM
- Advertising
- Promotions
- Customer Skills
- Research
Desired Work Experience:
- More than 10 years Retail
- More than 10 years Business Analysis
Desired Qualification Level:
- Degree
About The Employer:
At Rufus & Coco, we believe pets deserve the world.
Unconditional love, an eco-friendly future, and the best quality paws down.
Delivering environmentally conscious, exceptional value and inspired solutions for minimal impact and maximum fun.
Our goal is to improve humanity one pet at at time, and put our best paw forward, overtime. We’re for the wellbeing of both pets and their parents, creating better connections for a better world.
Rufus & Coco is Australia’s most awarded pet care brand selling pet products into major grocery, pet specialty and online stores into 11 countries abroad. In addition, to a high end grooming salon, The Fur Salon based in Sydney and new home delivered gourmet meals for pets.
Background
Rufus & Coco is looking to build our E Commerce platforms. The focus will be on The Fur Chef which delivers gourmet pet meals to Sydney. This is a new initiative with a lot of potential. This is in addition to ensuring all the platforms and social media channels have been optimised are up to date and a community is actively built.
Note: We have 5 brands; 5 websites and 20 social channels.