Are you passionate about data-driven analytics, have statistical skills with the ability to crunch numbers and provide valuable recommendations that drive marketing decisions? Take your career to the next level by joining a market-leading Tax, Law and Accounting practice where you will integrate with a highly dynamic and innovative digital marketing team.
Marketing Analyst Job Responsibilities:
- Provide actionable overall market and customer insights to address key strategic questions.
- Provide insights on ROI and dashboards for campaign budget control
- Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
- Analyze external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.
- Evaluate customers’ online behavior and provide insights and recommendations for further enhancements to the guest experience.
- Analyze A/B and Multi-variate tests, communicate results and provide recommendations.
- Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.
- Advise other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.
Marketing Analyst Qualifications / Skills:
- Proficient in marketing research and statistical analysis
- Proficient in MS Power BI
- Excellent analytical skills and a high degree of business acumen
- Strong organizational, communication and presentation skills
- Proven ability in handling concurrent projects with attention to detail and accuracy
Education/Experience:
- Bachelor’s degree in a quantitative discipline or graduate degree
- 2 years of work experience in marketing research, statistical or data analysis (or academic equivalent)
- Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness
- Experience building and automating management level reporting
- Mastery of the following analytical tools: modeling and reporting in Excel/Access and SQL
- Proficiency in Microsoft Office Suite Preferred
- Experience with Adobe Analytics (Omniture SiteCatalyst), Adobe Target, Adobe Audience Manager, or similar web analytics, web optimization, or data management platforms
- Experience with Tableau, Power BI or similar data visualization tools
- Experience in statistical analysis (SAS or R)
You must have a proven track record in analysis and reporting and comfortably navigate datasets with reporting tools such as Microsoft Power BI and Google Analytics. It is expected that you must be able to improvise, research and figure out solutions and be passionate about your own technical development.
Should you meet the above minimum requirements, send your CV and a detailed cover note to recruitment @ tax consulting . co . za
Desired Skills:
- Proficient in marketing research and statistical analysis
- Proficient in MS Power BI
- Excellent analytical skills
- High degree of business acumen
- Organising
- Strong communication
- Brilliant presentations skills
- Project Management
- Accurate
- Detail Orientated
- Modeling and reporting in Excel/Access and SQL
- Adobe Analytics
- Datasets
Desired Work Experience:
- 2 to 5 years Data Analysis / Data Warehousing
Desired Qualification Level:
- Degree