Reputable pharmaceutical company is looking for a qualified and experienced SEO Web Manager who will be responsible for developing, planning, implementing and managing company’s overall Web and SEO strategy, covering duties such as website management & optimisation, web analytics & SEO.
KEY RESPONSIBILITIES:
- Develop, plan and implement our overall SEO strategy
- Optimize organic search to maximize ROI
- Regularly perform thorough keywords research & identify key SEO KPIs
- Evaluate and oversee functionality of the website.
- Manage website performance
- Manage and facilitate hosting and server management and develop website content.
- Google Analytics experience which includes setting up goals, measurement of page traffic,utilising the entire suite of GA tools.
- Monitor redirects, click rate, bounce rate, and other KPIs
- Prepare and present reports regularly
- Identify our buyer personas to better target identified audiences
- Identify problems and deficiency and implement solutions in a timely manner
- Suggest improvements in process and productivity optimization
- Collaborate with web developers and marketing team
- Stay up to date with the latest SEO and digital marketing latest trends and best practice
QUALIFICATIONS REQUIRED:
- BCom undergraduate studies
- SEO and/or Web marketing courses would be advantageous
- Google Analytics Certification preferrable.
EXPERIENCE & SKILLS REQUIRED:
- 5 years’ experience as an SEO/Web Manager
- Proven success in SEO ranking growth in both on & off page.
- Expert in keyword research & optimisation.
- Expertise optimising website for Google (SEO) best practises.
- In-depth knowledge of research principles and methods and experience in analysing data
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skill
Desired Skills:
- SEO
- Web Manager
- GA tools
- Web Marketing
- Google Analytics
- SEO strategies
Desired Qualification Level:
- Degree