Are you a highly analytical and self-motivated individual with a knack for uncovering valuable insights from complex data? Do you have experience in the FMCG industry and the ability to influence business decisions through shopper insights and data-driven strategies? If so, I want you to join an innovative and forward-thinking FMCG company, a leader in the field!
- Minimum of 3-5 years of experience in category analysis, insights, or key account sales within the FMCG industry.
- Proficient in using syndicated data platforms (Nielsen, IRI) and working with shopper metrics.
- Solid experience with retailer platforms and loyalty card data analysis.
Please kindly apply here, or email your CV to [Email Address Removed]. Please note that this position does involve Travel: 25%.
Key Responsibilities:
- Shopper Data Expert
- Leverage a variety of data sources (offtake sales data, shopper data, and global/local insights) to develop actionable insights.
- Collaborate with cross-functional teams (Marketing, Category Management, Sales) to align data with business objectives.
- Take ownership of shopper insight studies and deliver clear, impactful reports to stakeholders.
- Loyalty Card Analysis
- Analyze retailer and shopper loyalty card data to identify trends, patterns, and growth opportunities.
- Optimize data usage in collaboration with retail partners to enhance shopper engagement strategies.
- Provide insights that influence in-store strategies and growth at the retail level.
- Post-Campaign Analysis
- Assess the effectiveness of marketing campaigns, promotions, and in-store activations through shopper data analytics.
- Provide constructive feedback on campaigns and identify areas for improvement.
- Stay informed on industry trends and emerging technologies to refine shopper analytics techniques.
Your Experience:
- Minimum of 3-5 years of experience in category analysis, insights, or key account sales within the FMCG industry.
- Proficient in using syndicated data platforms (Nielsen, IRI) and working with shopper metrics.
- Solid experience with retailer platforms and loyalty card data analysis.
- Advanced proficiency in Microsoft Office, particularly Excel and PowerPoint.
- Strong knowledge of the FMCG industry and the South African retail landscape.
- Excellent project management skills and the ability to deliver insights on time and in a clear, actionable manner.
- Strong communication skills, with the ability to present findings and recommendations at all levels of the organization.
What They’re Looking For:
- A detail-oriented, organized, and self-driven individual.
- A strategic thinker who can turn data into meaningful insights that drive business growth.
- Strong collaboration skills, with the ability to influence and drive change across teams.
- Passion for staying ahead of industry trends and continually improving analytical practices.
Desired Skills:
- Analysis
- Business Analytics
- Data Analysis Tools
- Insights