In a major boost for premium home entertainment, Planetworld has been officially appointed as the specialised distributor for Hisense SA’s laser product category in South Africa.

The partnership brings together Hisense’s Laser TV technology – including 4K ultra-short throw projection, Dolby Atmos sound, Smart TV capabilities and ambient light rejection screens – with Planetworld’s national footprint.

“At Planetworld, we’ve always believed in aligning with brands that push boundaries,” says Jacques Conradie, sales director at Planetworld. “Hisense’s Laser TV is not just a product—it’s a category innovation. We’re thrilled to be the partner bringing this experience to South African homes.”

Luna Nortje, deputy GM at Hisense SA, comments: “We are thrilled to join forces with Planetworld. Their expertise in premium AV solutions and deep understanding of the local market make them the ideal partner to introduce South African consumers, sports fans and movie lovers to the next generation of immersive display technology.”