Hisense and NBT, a FAST (free ad-supported television) and AVOD (advertising-based video on demand) platform, have announced a global partnership.
Since 8 May, NBT’s array of channels and content has been available on the VIDAA platform, accessible through Hisense Connected Smart TV’s and more than 400 other leading smart TV brands that use the VIDAA operating system. These include Toshiba and others.
The strategic alliance will bring free, high-quality entertainment to millions of viewers across the globe, offering content without subscriptions or hidden fees.
The rollout will span across key regions. In South Africa the NBT application is found on the home page on Vidaa 6 and above.
“We are thrilled to bring NBT’s vast library of high-quality and iconic content to millions of our customer through our cutting-edge VIDAA Smart TVs,” says Vivi Liu, CEO of Hisense SA.
“NBT is a bold new entrant in the FAST and AVOD space with a clear vision to bring premium, inclusive entertainment to the world,” says NBT’s CEO Trenten Gumbs. “Through this platform, viewers not only have the opportunity to watch great content for free, but they also save money.”
NBT’s platform is powered by OTTera and is home to a wide selection of FAST channels, including Reuters News, Impact Gospel, Kidz Bop, Drool, Dark Matter. The platform also has a wide selection of video on demand content from Dooya, Amagi and other content partners, offering genres that range from documentaries, movies, comedy series to lifestyle and reality TV, all curated to serve a global and culturally rich audience.
“At VIDAA, we’re focused on providing our customers with the best content at the most convenient way, and the partnership with NBT follows this mission,” says Denis Oštir, editor-in-chief of VIDAA. “The new platform will enhance the already rich suite of applications and content providers on VIDAA and give customers in Africa even more choice or high quality content from Africa and beyond,” he added.