FlySafair has launched Lindi, a new AI interface.

The airline is trialling a free AI-powered travel assistant. At this stage in development, Lindi’s capabilities include being able to book flights for a single passenger, change a name or seat, and provide certain travel information.

Customers can access Lindi 24 hours a day, seven days a week via WhatsApp, ensuring more convenient, faster, and simpler assistance with their travel requirements.

“Our ambition at FlySafair has always been to provide an affordable, hassle-free, and punctual flying experience,” says Kirby Gordon, chief marketing officer at FlySafair. “AI and Lindi provide an opportunity to offer what is effectively a free private travel assistant to each customer at scale. We are excited about building on her potential to enhance our customer services.”

Gordon notes that, since her initial deployment, Lindi has received overwhelmingly positive feedback from customers, many of whom do not realise they are interacting with an AI entity due to her humanised traits. “The interactions are not only very natural, but she helps people get things done,” he adds.

Lindi was developed by Stubber, a globally registered tech company founded in South Africa.

“We are thrilled to collaborate with FlySafair and apply our advanced AI technologies to create an unparalleled travel experience. Lindi is a testament to the potential of AI in delivering exceptional customer service and next-level Business Process Automation,” comments Guy Duncan, MD of Stubber.