FNB has been recognised as the top performing financial institution across three categories at the 15th Brand Africa 100 South Africa’s Best Brands awards, being named the Most Admired Financial Services Brand, Most Admired Banking Brand and Most Admired African Brand Doing Good for Society and the Environment.
According to Brand Africa, the results were determined through a comprehensive muti-language and multi-touchpoint survey of African consumers aged 18 years and older, across more than 30 African countries, representing over 85% of the continent’s population and GDP.
Faye Mfikwe, FNB’s chief marketing officer, comments: “These accolades affirm our brand’s unwavering promise of help and how it has deeply resonated with our customers over the years, forging a powerful connection that transcends transactional boundaries.
“We proudly occupy the top spot in brand admiration, a testament to the effectiveness of our brand strategy, which weaves emotional resonance, loyalty, and trust into the fabric of our brand. As a purpose-driven financial institution, our mission is simple: to be a trusted partner that promotes the financial well-being of individuals and businesses – helping them, their families, and society to thrive.”