Local logistics-tech platform Wise Move has partnered with Gumtree to provide seamless, on-platform access to professional moving services for buyers and sellers on one of the country’s most-used classifieds platforms.
The integration allows Gumtree users to access Wise Move’s network of vetted transport providers, enabling real-time quoting, booking, and delivery of goods.
“At Wise Move, we’re building a new kind of solution for large online purchases – one that’s digital-first, trust-driven, and user-centric,” says Chante Venter, co-founder and CEO of Wise Move. “This partnership brings that engine to the heart of Gumtree’s transactional ecosystem, solving a much-needed delivery gap for large items like cars, boats, caravans and motorcycles with technology.”
In 2024 alone, the platform facilitated more than 18 945 car relocations across South Africa, with hatchbacks leading the pack at 39% (7 419 moves), followed by sedans, SUVs, and bakkies. Toyota topped the list as the most moved brand, ahead of Ford, BMW, and Volkswagen. Notably, the Gauteng to Western Cape route accounted for a staggering 13 312 jobs.
The collaboration highlights both brands’ focus on trust and transparency in digital transactions. While Gumtree leverages ID verification and fraud-prevention tools, Wise Move enables users to book their delivery from a curated network of movers based on verified reviews, service history, and location. Together, they streamline marketplace logistics while maintaining high safety standards.
“We’re proud to partner with Wise Move to help our users move items that are traditionally difficult to purchase over long distances, and are too big for courier services,” says Marcus Badach, GM of Gumtree South Africa. “This integration supports our goal of making online transactions as seamless and secure as possible – from listing to delivery.”
Wise Move uses smart algorithms to match deliveries to movers based on route efficiency, capacity, and price, optimising vehicle utilisation and reducing cost for consumers.
As digital marketplaces scale, simplified digital logistics solutions are becoming essential. The Gumtree partnership positions Wise Move as a scalable logistics-as-a-service (LaaS) solution within South Africa’s growing online economy.