NBA Africa has announced the second edition of the startup accelerator program that the league launched last year to support the continent’s technology ecosystem and the next generation of African entrepreneurs.

NBA Africa Triple-Double Accelerator, which awards financial support and mentorship to early-stage African startup companies that develop solutions in the sport and creative industries, will once again be operated by ALX Ventures, a leading technology incubator that provides the continent’s tech leaders with access to the skills and tools to launch and scale their startups.

NBA Africa has also announced ServiceNow, an AI platform for business transformation whose Now Assist and AI agents help organisations deliver faster and smarter experiences at scale, is an Official Partner of the program.

Until Friday 29 August, startups can apply to participate at tripledoubleaccelerator.nba.com, after which the submissions will be narrowed down to a top 10.

The shortlisted startups will then participate in a 10-week mentorship program where they will be paired with mentors comprised of NBA Africa, ServiceNow and ALX leadership, as well as other corporate stakeholders, who will provide guidance to the companies with a focus on product development, business growth and go-to-market strategy.

The startups will then pitch their products to international industry leaders at the program’s second Demo Day in December, where the top five prize-winning companies will be selected to receive financial support and mentorship.

“Last year’s inaugural Triple-Double Accelerator program showed how much talent, passion and creativity there is among African entrepreneurs who are shaping the future of the continent’s rapidly growing sport and entertainment industries,” says NBA Africa CEO Clare Akamanzi.  “We look forward to reviewing this year’s submissions and to helping another round of promising startups take the next step in their development.”