Hisense, a leading brand in global consumer electronics and home appliances, continues to strengthen its leadership in premium display technology.
According to Omdia’s latest half-year data, Hisense ranked numer one worldwide in shipments of 100-inch and above TVs in the first half of 2025, capturing an impressive 58% global volume share.
This milestone reflects Hisense’s long-term investment in large-screen display technology, much of which is already being produced locally at the company’s Atlantis factory in Cape Town, where up to 1-million TVs are manufactured annually.
Recognized as the origin of RGB-MiniLED, Hisense continues to set industry benchmarks with world-first achievements such as the 116-inch world’s largest RGB-MiniLED TV, offering audiences a level of scale and cinematic immersion never seen before. Beyond technical performance, RGB-MiniLED is designed to bring users closer to reality, transforming every viewing moment into an emotionally compelling experience.
South Africans will soon experience these products first-hand as the brand continues to roll out its premium big-screen models.
“South Africa is one of Hisense’s most important markets,” says Luna Nortjie, deputy-GM at Hisense SA. “Not only are we producing world-class TVs locally in Atlantis, but we’re also committed to ensuring South Africans enjoy the same access to cutting-edge display technologies that are shaping the future of entertainment globally.”