Mirroring a global trend, South African motorists are increasingly bypassing traditional workshop queues and towing costs in favour of on-demand mechanics – with local digital platform Michanic reporting 40% growth in registered users over the past six months.
The mobile vehicle repair market is projected to grow from $4,27-billion to $6,51-billion by 2030, expanding at close to 9% annually as operators worldwide tap into rising demand for convenience and preventative maintenance.
“We’re seeing a broader behavioural shift toward convenience-led, on-demand services,” says Lesetja Dikgale, founder of Michanic. “Just as customers now expect groceries, transport, and beauty services to come to them, motorists are increasingly looking for the same when it comes to vehicle servicing and repairs.”
According to market research firm Mordor Intelligence, digital platforms across Europe, the US and parts of Asia are increasingly connecting independent mechanics directly with customers – bypassing the traditional workshop model and reshaping how routine servicing is delivered.
The appeal is moving beyond emergency breakdowns. Customers are proactively requesting preventative care or addressing early-warning issues – overheating, auto-electrical diagnostics, scheduled services, and brake replacements – at home or at work, before they escalate into costly repairs.
The shift is also unfolding against sustained cost-of-living pressure, with motorists increasingly sensitive to fuel prices, repair costs, and time lost to long workshop delays. Platforms offering upfront pricing and reduced downtime are gaining traction as consumers seek greater cost predictability.
Michanic has seen a 40% increase in registered users over the last six months, bringing its total to over 300 000.
The platform’s process is entirely digital. Users enter vehicle details, location, and the issue, and the system instantly generates an upfront price. Once confirmed, the platform matches the customer with a nearby mechanic. The service can also be booked via WhatsApp, aligning with South Africa’s dominant messaging platform and further lowering the friction for adoption.
As mobile servicing expands, Dikgale emphasises that convenience does not come at the expense of quality. Mechanics undergo identity verification, criminal background checks, trade certification verification, and professional registration confirmation. Customers receive mechanic details and ratings in advance, while digital job tracking and service monitoring maintain accountability throughout.
The model is also reshaping the economics of vehicle servicing. By reducing fixed workshop overheads, mobile platforms can offer competitive pricing while maintaining professional standards. “Customers benefit from upfront pricing, digital booking, and service at their home or workplace – significantly reducing downtime and the hidden costs of towing, waiting, or taking time off work,” says Dikgale.
For independent mechanics, the marketplace provides access to a wider customer base and more consistent demand.
“Skilled technicians who previously struggled to find consistent work can now connect directly to a steady stream of demand, earn more predictably, and operate with greater independence – while still benefiting from the credibility and technology infrastructure provided by the platform,” says Dikgale.