Directed Technologies has announced a strategic partnership with 3Gen Products to extend its global, OEM-aligned connected vehicle platform into Africa.
Headquartered in South Africa, 3Gen will serve as Directed’s regional execution partner, leading deployment, integration, and lifecycle support across the continent.
Across Africa, OEMs and fleet operators face a common challenge: fragmented systems, inconsistent infrastructure, and limited visibility across vehicles, regions, and operations. These constraints make it difficult to standardise deployments, integrate data, and unlock the full value of connected vehicle technology.
Directed Technologies offers a unified platform approach, bringing together embedded in-vehicle systems, advanced telematics and IoT hardware, regional connectivity orchestration, and the e.things data platform into a single operating environment.
This enables customers to standardise connected vehicle deployments across multiple countries, seamlessly integrate vehicle, driver, and operational data into their core business systems, reduce complexity across hardware, connectivity and software layers, and scale both OEM and fleet programs with a consistent, future-ready architecture.
“This is not just about entering a new market, it’s about extending a global standard for connected vehicle technology,” says Mark Whitmore, senior vice-president: sales and customer growth at Directed Technologies.
“Together with 3Gen, we are enabling OEMs and enterprise fleets to deploy a single, OEM-aligned platform across Africa, removing fragmentation and unlocking real-time operational intelligence at scale.”
Lesego Modingoane, director at 3Gen Products, adds: “We see enormous opportunity to transform how fleets and OEMs operate across Africa. By combining Directed’s global platform with our local market expertise, we can deliver a connected vehicle solution that is both globally consistent and locally optimised.”