Master Power Technologies (MPT) has opened its high-tech Customer Experience Centre, housed at its new regional headquarters in Midrand.
Menno Parsons
Founded in 1999 by electrical engineer Menno Parsons, MPT has grown from its origins as a uninterruptible power supply (UPS) provider into a diversified engineering firm that delivers end-to-end solutions for data centres across Africa and the Middle East.
Today, MPT designs, manufactures and assembles a wide range of products under its flagship brands, SURE and AIVA, tailored to withstand Africa’s operational environments.
The new Midrand facility spans 6 000m2 and will serve as MPT’s African headquarters, housing approximately 200 employees. Strategically located between Johannesburg and Pretoria, the site is positioned close to major data centre hubs.
At the heart of the launch is the Customer Experience Centre, a R50 million investment designed to showcase MPT’s engineering capabilities and provide a hands-on environment for customers, partners, and trainees. The centre features advanced test facilities, including a 2 MVA UPS test platform and a 400kW cooling systems test centre, which is the most comprehensive of its kind on the continent.
These facilities enable performance testing to European certification standards, offering clients confidence in the reliability and efficiency of MPT’s solutions, with the company having become the first African business to be officially certified as an Endorser of the European Code of Conduct for Energy Efficiency in Data Centres in 2025.
“The Experience Centre represents a new chapter for Master Power Technologies. It’s about creating a space where customers can engage with our technology, see it in action, and understand the depth of our capabilities,” says Parsons.
“This centre will be the most impressive UPS and cooling training facility in Africa, allowing our clients to touch, feel, and work with real systems in a way that has never been possible before.”
MPT assembles and engineers complete modular data centre and energy centre solutions within Africa. This approach reduces logistical risks, supports local industry, and ensures solutions are tailored to regional requirements.
Beyond technical demonstrations, the centre will serve as a hub for training and collaboration, equipping engineers and clients with practical knowledge to optimise data centre performance.
It also integrates MPT’s proprietary Advanced Infrastructure Visual Analytics (AIVA) monitoring platform, which manages and records metrics across more than 200 data centres in Africa, offering advanced analytics and operational insights.
“Our business has always been about more than just selling equipment. We engineer solutions for Africa, by Africa. This Experience Centre is a testament to that philosophy, which strengthens our ability to train, innovate and deliver world-class infrastructure while remaining rooted in local expertise,” says Parsons.