Prime Day, Amazon’s flagship annual global shopping event exclusive to Prime members, is taking place for the first time in South Africa from 23 to 29 June.
Anyone can sign up to Amazon Prime for a 30-day free trial or join Prime billed monthly at R59/month or annually at R399/year.
According to the latest research from global market research company HarrisX, a, South African shoppers are becoming increasingly strategic and deal-focused during major sales events: 40% compare prices before purchasing during major sales; 33% make shopping lists ahead of shopping events; and 30% wait specifically for discounts before purchasing certain items.
Overall, the findings reinforce that South African shoppers are seeking memberships that combine strong value, convenience, entertainment, and reliability – especially during key shopping moments like Prime Day.
Amazon Prime members get unlimited free Same-Day and Next-Day Delivery in major cities on a wide range of Prime eligible items with no minimum spend; exclusive deals and sale events, unlimited streaming of award-winning exclusive Amazon Originals and international movies and series on Prime Video, and free games with Amazon Luna.