Looking to accelerate its global expansion, inQuba, a specialist in managed Customer Experience (CX) software, has received growth capital from investment firm Convergence Partners in the form of a new equity injection.
The inQuba investment will be housed in Convergence Partners Fund I (CPI), the vehicle through which Convergence Partners invests in software businesses among other key pillars of the African ICT market. CPI will hold a significant minority interest in inQuba post transaction.
inQuba says it enables its clients to create superior customer experience through its proprietary, cutting-edge software platform. The event-driven platform collects and analyses structured and unstructured data in realtime, thus allowing clients to more effectively listen to, learn from, and engage with customers.
The outputs of the platform enable relevant management and staff within client organisations to deeply understand perceived performance across all key customer interactions, identify operational improvements and marketing opportunities and directly engage with customers to proactively drive the customer experience.
“With Customer Experience being the latest competitive differentiator, we have seen companies globally investing heavily in CX in a race to offer a highly differentiated customer experience,” says Michael Renzon, CEO of inQuba. “CX, as an industry, is therefore set to grow substantially over the next few years. In light of this, and the international success of our disruptive CX platform, inQuba will leverage the investment from Convergence Partners to further expand our presence and enhance our product offering to clients all over the world, with scaling in the US being a top priority.”
Idan Segal from Convergence Partners comments: “This is an exciting investment opportunity for us as inQuba aligns with many of the key themes that CPI targets, including Software-as-Service (Saas) businesses, tailored technology solutions for specific industry verticals and local IP that is globally exportable. We are looking forward to actively contributing to this growth phase of the company.”