IT spending in the Middle East and North Africa (MENA) market is projected to reach $160-billion in 2019, a 1,8% increase from 2018, according to the latest forecast by Gartner.
“In 2019, businesses in MENA are set to increase their IT spending in all segments except for the devices segment,” says John Lovelock, distinguished research vice-president at Gartner. The achievement of a 1,8% growth rate this year is placing MENA seventh out of the 11 regions tracked by Gartner in 2019.”
Consumer spending in MENA has reached a tipping point. Consumers are on pace to spend $532-million on upgrading or replacing their mobile phones in 2019, and expect to spend $63,7-billion on mobile services in 2019, up $1-billion from 2018. In the enterprise sector, organisations are increasing their spending on software, which continues to be the fastest growing sector in 2019.
Nevertheless, despite the rapid growth of software as a service in the region (25,8% in 2019), the region is below the global average for the percentage of total cloud spending. “The MENA region is not expected to reach the level of cloud usage that the US had in 2017 until the end of 2022,” says Lovelock.
Software and IT services are projected to exhibit the strongest growth in 2019, with an 11,5% and 7,5% increase year over year respectively. “Most organisations in the MENA region are paying off years of technology deficits, and implementing software systems that standardize and automate existing business processes,” says Lovelock. “Only a few leading local organizations are overcoming technology hurdles, and moving more quickly toward artificial intelligence and digital business systems, and participation in digital business ecosystems.”
The communications services segment, the largest spending segment in MENA and the fourth fastest growing segment in the world, is set to increase 1,8% year over year. Organisations in MENA plan to reduce spending on their fixed line. However, the expected decline in the fixed line market (-1,8% in 2019) will not lead the communications services market to a decline.
The devices market is projected to exhibit a decline of 2,2% in 2019. “While coverage continues to expand throughout the region, sales of mobile phones, particularly among consumers have stalled or declined in some countries. In addition, it is worth noting that the stabilisation of the mobile phone installed base for consumers and businesses has not yet led to a price war among local providers,” says Lovelock.
The banking and securities industry is projected to total $13,2-billion in 2019, the largest IT spending among 11 industries. It will also exhibit the fastest growth rate at 5% year over year. “Banks in MENA must keep investing in IT in order to participate in the international banking system. At the same time, IT security has always been on the radar and has now become the No. 1 priority for senior banking executives,” says Miriam Burt, managing research vice-president at Gartner.
The transportation, education and wholesale trade sectors are on pace to achieve growth of 1%, 2,4% and 2,8% this year respectively, and are set to be the three industries achieving the weakest IT spending growth rates in 2019.