In Q3 2020, the global smartphone market seemed to embark on a recovery trajectory following a worrisome Q2 2020.
According to the research data analyzed and published by Comprar Acciones, the global smartphone market grew by 32% quarter-over-quarter (QoQ) with 366-million unit sales in Q3 2020.
Based on a Canalys report, the global smartphone sale figures were slightly different but told the same story. It showed a total of 348-million unit sales and a 22% increase QoQ. In total, the top three smartphone brands sold 177-million units in Q3 2020.
Samsung was the leading brand in Q3 2020, with a 47% QoQ and 2% year-over-year (YoY) increase in global shipments, totaling 80-million.
In Q2 2020, Samsung had posted a 27% YoY decline. Meanwhile, according to its Q3 2020 earnings report, its revenue totaled $59-billion. It marked a 25% increase QoQ and 8% YoY. Also, it surpassed the previous quarterly all-time high of $58-billion set in Q3 2018.
In India, Samsung overtook Xiaomi to become the top selling brand. According to Counterpoint Research, its market share in India went from 20% in Q3 2019 to 24% in Q3 2020. In the same period, Xiaomi’s share dropped from 26% to 23%.
On the other hand, Huawei was the second brand globally, and it’s the only big name that did not post sequential growth compared to Q2 2020. It shipped around 51-million units, down 24% YoY and 7% QoQ. Its revenue for Q1 to Q3 2020 was only up by 9,9% compared to a 24% increase during a similar period in 2019.
Xiaomi overtook Apple to take the third spot with 46-million unit sales. Its Q3 2020 sales marked a 75% QoQ increase. Its market share was 13% compared to Apple’s 11%. It was also the only major OEM to post positive growth in China.