Company: The Unlimited
Position: UMAX Marketer
Department: Command Centre
Location: Hillcrest, Durban
General
Accountable to: Head of UMAX
Direct reports: None at this time
Purpose of the Role:
To maximise the value a customer experiences through specific channels or segment along the customer journey to increase customer lifetime value.
Key Responsibilities:
- Responsible for designing and implementing channel or segment specific marketing strategy
- Analyze customers’ purchasing habits and desires and develop effective ways to engage with customers
- Develop and implement strategies to generate interest in products, creating demand for the products
- Advise on appropriate promotional procedures established from customer data analysis and current trends.
- Marketing Strategy development to attain defined business objectives throughout product categories focusing Vietnamese markets.
- Head responsibility to develop, execute and performance of programs created to enhance presence plus ultimate take-away.
- Contribute to organization’s goals plus objectives and enhance market share and sales performance.
- Establish channel strategies along with execute associated plans.
- Prepare promotional plan in designated channels with crucial customer segments
- Provide marketing assistance to sales team through answering clients and product inquiries.
- Develop, supervise and improve procedures to link entire marketing activities with sales team activities.
Knowledge, Experience & Skills:
- Tertiary qualification – Diploma/Certificate
- Technical qualification is preferable
- Minimum of 10 years in the role of marketing
- Extensive knowledge of all aspects of branding
- Strong project management abilities in order to effectively oversee strategy
- Need strong analytical abilities in order to analyze customers’ purchasing habits and desires and develop effective ways for an organization to engage with them.
- Strong knowledge of consumer industry
- Experience analyzing large amounts of data and trends
- Ability to think critically and creatively
Personal Characteristics:
- Creative
- Passion for Innovation, Creativity and Business
- Forward thinking
- Commercially focused
- Leadership style inspirational with a balance of strategic skills and strong ‘people’ orientation
- Well rounded, resilient and self-aware individual who is open to change and personal development
- Entrepreneurial, free thinker who will challenge the status quo and push boundaries
- Must have the capacity to grow their strategic ability
- Confident – able to hold their own with shareholders and be resilient in a demanding environment
- Hands-on approach
- Self-motivated