About the Role
The role will lead Videojet’s paid and organic search marketing efforts for Africa and will be based in Nairobi.
You will develop and execute programs to increase inbound traffic and leads from the web.
As a Digital Marketing Specialist, you will bring new ideas to the table whilst pushing the boundaries of existing practices by demonstrating a ‘continuous improvement’ mindset to grow the business in the most cost-effective way.
Working with both the local and global marketing teams, you will be team orientated while remaining versatile, open-minded and be able to work autonomously when needed.
Working with both the local and global marketing teams, you will be team orientated while remaining versatile, open-minded and be able to work autonomously when needed.
Minimum Requirements:
- Excellent written and spoken English
- Bachelor’s Degree or equivalent
- Shown success in handling metrics and data and working in a quantified commercial environment
- Solid understanding of Search Engine Advertising/Search Engine Marketing including campaign creation and optimization
- Essential skills include AdWords, Analytics, Google Search Console and Microsoft Excel
- Experience with the following will be desirable: CRM Systems (Salesforce.com), SEO Optimization tools (Bright Edge, Conductor, SEM Rush, MOZ), Marketing Automation tools (Marketo), Analytics & Intelligence platforms
Desired Skills:
- Digital Marketing Techniques
- Digital Campaign Management
- Social media strategy
- Multi-channel Marketing
- Marketing metrics
- Online marketing
- Content Marketing
- Campaign Plans
- Channel Marketing
- B2B Marketing
- B2B
Desired Work Experience:
- 5 to 10 years Electrical Equipment Manufacturing
- 5 to 10 years Marketing Assistance
About The Employer:
This is Videojet:
Videojet Technologies, Inc. is the global leader in the manufacturing of coding, printing, and marking products. This high technology product prints variable information, such as expiration dates on grocery products, packaged goods, pharmaceuticals, or catalogs. Our industry is pivotal in ensuring end-users consume their food, beverage, and pharmaceutical products’ safety. As the market share leader, we have operations in over 30 countries with 4,000 employees worldwide.
A wholly-owned subsidiary of Danaher Corporation (www.danaher.com), Videojet is the core of the $1 billion Product Identification Platform. We offer a results-oriented environment that is a multicultural organisation that promotes both diversity and inclusion through the full organisation, team-centered, customer-focused, and quality-focused, guided by the successful Danaher Business System. Working at Videojet gives you access to a robust career development process and exciting opportunities.
Videojet Core Values:
We empower creativity and ground-breaking thinking to help us uncover breakthrough solutions and accelerate the pace of innovation. We believe with conviction that diversity helps us uncover more powerful customer insights and ultimately creates an advantage in the markets we serve. And we would love to have you join us!
Employer & Job Benefits:
- Medical Aid
- Pension Fund