Senior Manager Mobile Financial Services

To manage the Mobile Financial Services (MFS) and CDO (Digial) from a base management viewpoint and drive the overall goal for the business. This role is inherently cross-functional and highly visible, working closely with MFS, CDO and technology functional divisions and has an End-to-End accountability of Digital and MFS Base Management

QUALIFICATIONS AND EXPERIENCE

4-year University degree or equivalent qualification, preferably with analytical focus, marketing or commercial subjects
Post-graduate degree in an analytical or commercial field of study
Min 8-10 years of relevant work experience
Fluent in English & Other South African languages
Experience in CVM methodology, principles, capabilities, and techniques.
Prior experience of mobile industry and understanding of the digital marketing principles
Experience with research- and analytics-driven quantitative pricing techniques (e.g. choice modelling)

POSITION OUTPUTS
Strategy Development and Implementation:

Lead the formulation of the Mobile Financial Services and CDO strategy from Base management perspective in line with the overarching business goals.
Ensure effective implementation of the strategy by providing direction, structure, frameworks, models, plans and roadmaps.
Use event-based marketing techniques to customize campaigns for different customer segments, increasing campaign effectiveness and boosting marketing ROI.
Work with technology team to build datamarts and features to integrate with an existing campaign management tool to drive business goals.
Build and maintain productive and trusting relationships within the team and business partners to ensure programs are working collaboratively.
Drive acquisition and improve activity of product and services launched by MFS and Digital team.
Introduce Personalised programs to drive activity for CDO and MFS Services.

Operational Delivery:

Create micro Segmentation/ Clustering analysis in order to do targeted MFS and CDO campaigns from CVM.
Drive user engagement of key services like, Ayoba, Music time, Mobile advertisement
Drive the user engagement for Mobile Financial services to build adoption of products like P2P transfers, insurance, payments & others.
Analyse commercial impact of BTL programs on product penetration, ARPU and incremental value delivered. Define analyses of mass segment to identify opportunities to apply products and tariffs to maximize the engagement.
Conduct attribution of CVM to key metrics of digital products like installs, re-activation, engagement and decay funnel
Create BTL offers in order to do targeted marketing based on value, Value change & Behavioural segmentation.
Produce Daily/weekly performance report for CVM campaigns initiated for CDO and MFS.
Manage all direct marketing campaign execution and significantly improve ROI through strong campaign management tools – operations, campaign planning, detailed design, production, test, roll-out, commercial return and evaluation.
Scan the base for new opportunities for CDO and MFS business unit

Capability:

Excellent analytics skills for effective prepaid base management on commercial improvement programs.
Understanding of key metrics used in Mobile App user acquisition and engagement funnel.
Integrate requirements for campaign management, charging and provisioning platforms as well as loyalty management systems by translating prepaid CVM objectives to the IT / Technical teams.

Performance:

Review the team’s performance against agreed KPIs and compliance to SLAs, make recommendations for improvement and implement approved initiatives to ensure enhanced team performance
Create and monitor plan for continuous improvement

Reporting:

Report on a monthly and quarterly basis to management relating to progress, in accordance with the measurement metrics set by the organisation
Report on an ad hoc basis on specific projects as and when necessary

Budgets:

Manage, monitor and control the budgetary needs of the in line with business objectives
Manage project or initiative budgets in line with business objectives

Supervisory / Leadership / Managerial Complexity:

Manage and coordinate the activities of the managers
Excellent team management skills to drive business
Build professionalism, loyalty and commitment to the organization
Display insight into leadership style and how it impacts on performance positively and negatively
Ensure communication and fundamental understanding of strategy elements to all teams
Ensure ongoing liaison with other areas of the business
Clarify roles for different levels of managers and operations, matching the level of expertise and results required and agreeing performance standards
Build and enforce a customer centric approach
Manage Employment Equity and diversity
Coach and guide subordinates
Live the company Brand values -influence employees’ behaviour

Desired Skills:

Desired Work Experience:

Desired Qualification Level: