The number of telematics service subscribers using embedded systems will grow at a compound annual growth rate (CAGR) of 14,6% from 239,7-million subscribers at the end of 2023 to 473,8-million subscribers by 2028, according to research from Berg Insight.
Shipments of embedded car OEM telematics systems worldwide are expected to grow from 59,3-million units in 2023 to reach 82,9-million units in 2028, representing an attach rate of 94% at the end of the forecasted period.
The attach rate of embedded car OEM telematics systems in 2023 was about 75% globally. New passenger car and light truck registrations increased 11,6% to 79,3-million worldwide in 2023.
The market grew for the second consecutive year and reached pre-pandemic levels. Berg Insight anticipates high growth of OEM telematics subscribers in the next years as connected car services become ubiquitous in all major car markets.
Today, most OEM telematics services focus on core propositions such as emergency assistance, roadside assistance, and remote control, which are made available as standard or premium subscriptions.
A new generation of connected entertainment services has been launched in the past few years. These services include for example video and music streaming, gaming and video calls. Such services are moreover mainly available in new premium car models.
Carmakers are still experimenting with business models for connected services to match customer demands better and leverage connected car data for internal purposes.
“Carmakers are increasingly bundling core services for free for extended periods to boost brand loyalty and ensure that a large portion of cars have active connections. This strategy enables big data collection to enhance product development processes and reduce warranty and product recall costs,” says Martin Cederqvist, senior analyst at Berg Insight.
Carmakers are gradually focusing on incorporating third-party apps into infotainment systems, providing access to the same apps that drivers have in their smartphones. Smartphone-mirroring solutions such as Android Auto and Apple CarPlay have been a way to incorporate third-party apps.
Still, carmakers are increasingly focused on providing access to the apps directly through the car infotainment system, without the need for smartphone connectivity. Some carmakers are even considering removing support for Android Auto, Apple CarPlay and other smartphone mirroring solutions in order to take charge of the connected driving experience themselves.
“Carmakers are focusing on enhancing digital driving experiences by leveraging connected car services, which are becoming an increasingly important factor in customers’ purchasing decisions,” Cederqvist says.
Toyota Motor Group had more than 23-million connected cars at the end of 2023. General Motors and BMW had at the same time more than 20-million connected cars each. Stellantis and Ford make up the remaining top five carmakers in terms of embedded OEM telematics subscribers. Additional automotive OEMs with more than 13-million active connected cars at the end of 2023 include Volkswagen, Mercedes-Benz and Hyundai.
“In mature markets, shipments of connected cars are expected to grow in line with new car sales as the attach rate of embedded telematics systems in the future reaches close to 100%,” says Cederqvist.
Download report brochure: The Global Automotive OEM Telematics Market
About Berg Insight
Berg Insight is a dedicated M2M/IoT market research firm based in Sweden. We have been specialising in all major M2M/IoT verticals such as fleet management, car telematics, smart metering, smart homes, mHealth and industrial M2M since 2004. Our vision is to be the most valuable source of intelligence for our customers. Berg Insight offers numerous market reports, detailed market forecast databases and advisory services. We provide custom research tailored to your requirements including focussed research papers, business case analysis, go-to-market strategies and bespoke market forecasting. We have provided analytical services to 1500 clients in 72 countries on six continents to date. Our customers range from many of the world’s largest mobile operators, IT companies and telecom vendors, to venture capitalists, technology start-ups and specialist consultants.
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