Dell has unified its brand across PCs, displays, services and accessories to make it easier for customers to find the right technology solutions they need today and in the future.
The company has launched its new AI portfolio, built for both personal and professional computing and including laptops, workstations and desktops.
“Dell PCs are designed to excel in every aspect of life – whether you’re playing, learning or working – while the new Dell Pro laptop portfolio brings a fresh, clean and timeless look for the business professional,” says Morne Kroukamp, field product marketing manager of Dell Technologies South Africa.
“These PCs feature durable and reliable materials designed to handle the demands of your busy workday. The Dell and Dell Pro product lines extend to displays, accessories and services for a consistent customer experience across the entire client portfolio, while the new Dell Pro Max range of high-performance PCs is designed for demanding applications.”
Dell has made it easy to distinguish products within each of the new product categories, and its tiering approach lets customers pinpoint the exact device for their specific needs. Above and beyond the starting point, there’s a Plus tier that offers the most scalable performance and a Premium tier that delivers the ultimate in mobility and design.
Dell PCs, ideal for multitaskers
While Dell’s business PCs set the new standard for professional-grade PCs, technology plays a vital role beyond the office. Dell PCs are designed to excel in every aspect of life – whether you’re playing, learning or working.
The Dell launch features four new Copilot+ devices from the Plus tier, which introduces Dell’s most scalable Dell PCs with a balance between versatility and productivity. With a brand-new design, the devices are powered by Intel Core Ultra (Series 2, V SKUs).
Timeless design and quiet productivity with Dell Pro
The new Dell Pro laptop portfolio brings a fresh, clean and timeless look for the business professional. These PCs feature durable and reliable materials designed to handle the demands of your busy workday. In essence, Dell completely redesigned the Dell Pro desktops and notebooks to set a new standard in professional PCs.
These PCs include Intel Core Ultra processors (Series 2, V and U SKUs) and AMD Ryzen processor options, featuring an NPU, CPU and GPU. They offer exceptional battery life, powerful on-device AI, Copilot+ experiences and dependable productivity – in the office, at home or anywhere in between.
Dell Pro Max brings performance in versatility
Designed for demanding applications, the new Dell Pro Max portfolio offers a range of high-performance PCs. The Dell Pro design extends across the Dell Pro Max family for a consistent and professional look.
In a category where performance is key, the new portfolio features greater performance generation-over-generation through Dell’s new, patented thermal design. The devices include Intel Core (Series 2, U SKUs) and AMD Ryzen and AMD Threadripper processor options as well as professional graphics.
Users can power intensive workloads from animation to video rendering, run AI inferencing and finetune large language models (LLMs) while maintaining security and managing costs.
Monitor technology
Additionally, Dell has introduced three new PC monitors, offering enhanced IPS Black, QD-OLED panel technology, best eye comfort features, AI-enhanced 3D spatial sound and more.
Details of the new monitors include:
- The Dell UltraSharp 32 and 27 4K Thunderbolt hub monitors, designed for professionals, offer an exceptional viewing experience with enhanced IPS Black technology and productivity features powered by Thunderbolt 4.
- The Dell 32 Plus 4K QD-OLED monitor’s 4K resolution plus QD-OLED technology bring outstanding clarity, vibrancy and infinite contrast, turning any space into a cinematic experience.