With mobile virtual network operators (MVNOs) being hailed as the next big thing in telecom, it is easy to get swept up in the hype. But choosing the wrong MVNO partner can come at a serious cost in time, compliance risks, and real money.
As more businesses outside of the telecom space look to launch their own mobile services, industry veteran Yaron Assabi, founder of MVNE, provides several critical tips for choosing a provider who can deliver more than buzzwords.
- The cost – Traditional MVNO setups require substantial investment in infrastructure and network agreements. Look for a partner that offers a fully managed platform that reduces upfront costs and operational complexities. Also ensure your MVNO provides a tailored, scalable approach that fits the diverse needs of your business.
- Scaling your platform – Legacy platforms often struggle with outdated infrastructure, restricting scalability and flexibility. It is essential to evaluate your provider’s technology stack. Understand how flexible and customisable the platform can be, and whether it will create a unique value proposition for your business that is difficult to replicate.
- Regulatory complexities – Traditional MVNOs require network agreements which can be a costly exercise. The right partner should help you navigate regulatory compliance and licensing, ensuring a smooth market entry across the country and into other African markets.
- Market entry – Launching an MVNO is about more than just delivering mobile services. It entails having a telecom strategy in place that aligns with your brand’s goals. Your partner should provide you with an approach that ensures your business can leverage mobile technology to increase revenue, strengthen customer loyalty, and differentiate itself in a competitive market. Seek providers that build low-cost, high-impact models. This will empower your business to enter the market more efficiently and profitably.
- Experience and expertise – Identify partners who hold deep industry expertise and strong partnerships with major network providers.
While launching an MVNO was once limited to telecom giants, MVNE has significantly reduced the cost and complexity, making it a viable option for more brands. With the growing demand for customised mobile solutions, many businesses are turning to MVNE to expand their customer engagement strategies through telecom.
“The market is evolving rapidly. Businesses need an MVNO partner that can grow with them. From large enterprises seeking full-scale MVNOs to businesses exploring cost-effective mobile solutions, MVNE is committed to delivering cutting-edge, future-proof telecom services that drive sustainable success,” concludes Assabi.