Hisense SA has been recognised by the Proudly South African initiative as a key strategic partner in its national campaign to bolster local manufacturing, create jobs, and strengthen South Africa’s economy through homegrown innovation and production.
Hisense SA was celebrated for its investment in localised manufacturing at the launch of Proudly SA’s business to consumer online store, Shop Proudly SA.
The launch, in partnership with the Department of Trade, Industry and Competition (DTIC), also included the release of a business-to-business (B2B) online platform called the Market Access Platform (MAP), which was developed in order to provide corporate buyers wishing to meet their localisation targets with access to a database of over 2 000 enterprises across industries that have been vetted and accredited by the Proudly South African initiative – including Hisense SA.
Hisense SA has invested significantly in the local economy with its R350-million state-of-the-art manufacturing facility in Atlantis, Cape Town. The factory currently has capacity to produce up to 500 000 refrigerators and 1-million televisions per annum, both for local and export markets – with products distributed to over 3 500 stores nationwide and exported to more than 10 countries across southern Africa.
Among Hisense SA’s milestones is the introduction of South Africa’s largest television, the 116-inch UX TV. As part of its ongoing localisation strategy, Hisense continues to expand its manufacturing capabilities to bring premium, large-format displays to South African consumers.
“Our vision has always been to build more than just electronics-we want to build futures,” says Alex Chen, brand marketing manager at Hisense SA. “By manufacturing locally and expanding our export footprint, we are able to uplift local communities, develop high-value skills, and ensure that South African consumers have access to premium technology made on home soil.”
Parks Tau, minister of trade, industry and competition, comments: “At the core of our industrialisation agenda lies a straightforward truth: we must build local, buy local, and support local. Localisation is not just a policy choice, it is a national imperative for job creation, industrial development, and economic sovereignty.”