Salesforce and OpenAI have announced an expanded strategic partnership, establishing a new generation of employee and consumer experiences powered by Salesforce’s Agentforce 360 and OpenAI frontier models.
The partnership will let companies access Salesforce’s Agentforce 360 platform in ChatGPT — querying sales records, reviewing customer conversations, or building Tableau visualisations, simply by typing a query into ChatGPT. They can also use OpenAI’s latest frontier models, including GPT-5, to build AI agents and prompts within the Salesforce Platform. And a new commerce experience will give shared customers the ability to sell to hundreds of millions of potential US users in ChatGPT while keeping full control of their processes, data, and customer relationships.
The SaaS landscape is changing, with dedicated point-and-click applications evolving to include multi-surface, agent-driven conversations.
This partnership advances that shift by combining OpenAI’s frontier models and capabilities and Salesforce’s data-grounded enterprise workflows across ChatGPT and Slack, which together support over 800-million weekly users and 5,2-billion weekly messages, respectively.
This makes it easy for Salesforce and OpenAI customers to tap into powerful, enterprise-grade AI, right in their preferred surface environment.
“Our partnership with Salesforce is about making the tools people use every day work better together, so work feels more natural and connected. It’s an important step in how AI can improve daily workflows under our efforts together,” says Sam Altman, co-founder and CEO of OpenAI.
Marc Benioff, chair and CEO of Salesforce, says: “As consumers, we already get instant recommendations or insights from ChatGPT. Now enterprises can deliver that same intelligence and immediacy. By uniting the world’s leading frontier AI with the world’s number one AI CRM, we’re creating the trusted foundation for companies to become Agentic Enterprises.”
The announcement includes the following integrations:
- Agentforce 360 apps in ChatGPT: Salesforce’s apps will be accessible through the Apps in ChatGPT program, bringing enterprise intelligence, CRM data, and Tableau visualisations right into ChatGPT conversations.
- Instant Checkout and Agentforce Commerce: Agentforce Commerce will integrate with the Agentic Commerce Protocol, the standard that powers Instant Checkout in ChatGPT, designed to give merchants a new way to reach hundreds of millions of potential customers while keeping full control of their orders, payments, fulfillment, and customer relationships.
- ChatGPT in Slack: The ChatGPT app for Slack now brings ChatGPT directly into Slack, enabling teams to quickly and seamlessly surface insights, draft content, and summarise complex conversations in the flow of work. The integration also improves Slack search results by incorporating internal knowledge from ChatGPT-connected tools.
- Codex in Slack: Codex, an OpenAI agent that writes and edits code based on natural language instructions, can now be tagged inside a Slack channel or thread — letting it grab relevant context, pick the right environment, and respond with a link to the completed task in Codex Cloud.
- OpenAI in Agentforce360 Platform: Salesforce will bring OpenAI’s reasoning, voice, and multimodal capabilities into Agentforce 360 Platform, making agentic enterprise experiences more intelligent and powerful. OpenAI will also be featured as a preferred model, giving Agentforce 360 customers the option to select it as their default LLM for the Atlas Reasoning Engine and Prompt Builder. Apps like Agentforce Sales can also incorporate OpenAI frontier models for richer context and faster analysis.