For South African SMEs, the final quarter of the year is more than just a busy season, it is a proving ground. It is when strategy meets execution, and when the right decisions can unlock real growth.
By Mpho Sadiki, MD: merchant services Africa at Network International and Payfast
Black Friday, in particular, has become a defining moment in the retail calendar. And if last year’s numbers are anything to go by, the stakes are only getting higher.
In recent years, we’ve seen a consistent year-on-year increase in transaction activity during the Black Friday period. What was once a single day of frenzied shopping has evolved into an extended week of spending, with consumers planning and purchasing over several days rather than just 24 hours. This steady upward trend is more than a seasonal spike; it’s a clear signal that South Africans are primed to spend, and that SMEs need to be ready to meet this growing, sustained demand.
Funding: The first hurdle
One of the biggest challenges SMEs face ahead of peak season is access to working capital. Traditional funding routes – bank loans, credit checks, paperwork – are often too slow and too rigid for the pace of retail. That is why we developed Easy Advance at Payfast by Network in partnership with TymeBank: a funding solution that moves at the speed of the business.
By using real-time transaction data, Easy Advance gives eligible merchants access to pre-approved capital, often within 24 hours. No lengthy forms. No waiting games. Just fast, data-driven funding that helps SMEs/merchants to stock up, market smartly and stay agile.
In this instance, trading history is one of the clearest indicators of a business’ health and we believe in using that data to empower merchants, not hold them back.
Readiness: Beyond the capital
Funding is critical, but it is only part of the equation for a successful Black Friday. Operational readiness is what turns opportunity into results. Here’s where SMEs should focus:
- Streamline your checkout. Every second counts. Offer multiple payment options such as cards, EFT, QR codes, mobile wallets and make it frictionless. The easier it is to pay, the more likely customers are to convert.
- Stress-test your systems. Expect traffic spikes. Work with your hosting and payment partners to ensure your site and gateway can handle the load.
- Prep your support team. More sales mean more queries. Equip your team with clear policies and fast response protocols.
- Price with purpose. Discounts drive volume, but margin matters. Be strategic, balance competitiveness with sustainability.
- Track your cash flow in real time. High sales don’t always mean high liquidity. Use your dashboard to monitor settlements and plan restocking.
Digital agility: The long game
South African consumers are embracing digital commerce, and they are doing it fast. Mobile wallets, buy-now-pay-later options, and alternative payment methods are gaining traction. SMEs that stay digitally agile aren’t just ready for Black Friday, they’re ready for the future.
Black Friday is more than a sales event. It is a chance to test your systems, refine your strategy, and build resilience. With the right tools and preparation, SMEs can turn seasonal pressure into long-term growth.