At CES 2026, Hisense showcased its latest technology applications for the FIFA World Cup 2026, highlighting how its large-screen and home appliance innovations continue to support both professional football operations and immersive fan experiences.
The Hisense booth welcomed a visiting delegation led by FIFA president Gianni Infantino – marking his first visit to CES – together with FIFA’s chief business officer Romy Gai. The delegation toured the exhibition and expressed strong recognition of the Hisense Elite Collection for FIFA World Cup 2026 – a customised lineup spanning televisions, laser projectors and selected home appliances, designed for football-related scenarios ranging from professional match environments to home viewing.
The Elite Collection includes RGB MiniLED TVs as an integral component of the tournament operations, embedded across multiple critical operational areas through enhanced clarity, performance, and reliability. By enabling clearer visualisation of fast-moving actions and fine details, this application supports officiating workflows in line with the evolving visual requirements of modern football.
The professional application also reflects the evolution of Hisense’s collaboration with FIFA across three consecutive FIFA World Cup cycles, each marked by a clear advancement in technology – from large-screen viewing leadership to professional-grade visual solutions supporting elite match operations.